The best social media coaches & trainers in Belgium and the Netherlands

In a world where authenticity, engagement, and strategy define social media success, finding the right social media coach or trainer can transform your online presence. But with so many experts offering different strengths, how do you choose?

Do you need continuous support or a one-off workshop? Are you more interested in an individual approach or do you thrive in group sessions?

In this curated guide you’ll discover 12 top social media trainers and coaches from Belgium and the Netherlands. Each excels in a unique area, from visual branding to building in-house expertise for long-term growth.

1. Wendy van Gilst (Netherlands)

Wendy van Gilst is a LinkedIn consultant and trainer with over 8 years of experience, specializing in helping businesses, entrepreneurs, and professionals generate leads and grow their presence on LinkedIn. 

She offers strategic advice, masterclasses, strategy sessions, content reviews, and consulting to help clients leverage LinkedIn for marketing and employer branding. Wendy’s approach is rooted in her background as a former LinkedIn employee, giving her unique insights into the platform’s potential for B2B marketing and personal branding.

Why work with Wendy?

• Former LinkedIn employee, bringing insider knowledge to her coaching.
• Specializes in B2B marketing and employer branding on LinkedIn.
• Works with clients to create content that resonates with their target audience, using data-driven strategies to maximize reach and impact.
• Recognized for helping businesses set up successful LinkedIn campaign strategies and providing actionable insights for content creation.

Best for: Mid-sized to large B2B companies (tech, finance, SaaS, professional services) looking to optimize LinkedIn advertising, full-funnel content strategies, and lead generation at scale.

2. Corinne Keijzer (Netherlands)

Corinne Keijzer is a LinkedIn specialist and trainer, known for her expertise in LinkedIn marketing, content marketing, social selling, and personal branding. Through her company, Digital Moves, she offers training, workshops, and advisory programs to help professionals and businesses succeed on LinkedIn. Corinne is also an official LinkedIn ambassador and has been named ZZP’er of the Year in the category ‘Coaching & Training’.

Why work with Corinne?

• Over 15 years of experience in social media marketing, with a strong focus on LinkedIn.
• Works with large brands like Toyota and Lexus, as well as small businesses and freelancers.
• Author of multiple books and hundreds of blogs on LinkedIn and social media strategy.
• Regularly featured as a speaker and media expert on topics like social selling and personal branding.

Best for: Mid-sized B2B companies (tech, finance, consulting) needing to turn LinkedIn metrics into engaging stories and boost thought leadership.

3. Henrieke Vermeiren (Belgium)

Henrieke Vermeiren is a visual branding and LinkedIn content specialist, helping service-based businesses, such as law firms, HR consultants, and boutique agencies, elevate their online presence with polished, professional social media content.

She offers monthly or quarterly coaching calls, providing ongoing support to ensure your content remains consistent, professional, and aligned with your brand identity. 

Why Work with Henrieke?

• She turns ordinary feeds into visually compelling brands, helping businesses stand out in competitive industries.
• Known for her collaborative, efficient approach, she makes the content creation process seamless and stress-free.
• Her expertise ensures your visual branding aligns with your professional identity, building trust and credibility with your audience.

Best for: Service-based SMEs (law firms, HR agencies, boutique consultancies) wanting to elevate their visual branding and attract premium clients.

4. Trudy Pannekeet (Netherlands)

Trudy Pannekeet is a LinkedIn marketing trainer, social media strategist, and brand builder who helps entrepreneurs and small businesses book qualified calls, attract clients, and increase net profit through effective LinkedIn and social media strategies. She is also a LinkedIn ambassador and author of the practical guide "Spring eruit met LinkedIn" (Stand Out with LinkedIn), which provides actionable tips, checklists, and social selling techniques.

Why work with Trudy?

• Over 15 years of marketing experience, including roles at Sanoma and Mattel, where she managed brands like Gucci, Puma, and Barbie.
• Specializes in helping service-based businesses (coaches, consultants, therapists) stand out and attract ideal clients.
• Recognized for her high-energy training style and focus on building authentic connections that drive real business results.

Best for: Local entrepreneurs and small service providers (coaches, therapists, consultants) who need authentic LinkedIn engagement to replace cold outreach.

5. Kjell Vandevyvere (Belgium)

Kjell Vandevyvere is a social media and content strategist who helps technical service providers, such as AI startups, SaaS companies, and IT consultants, simplify complex topics into engaging, client-friendly content. He specializes in making technical expertise accessible and compelling, ensuring your audience understands and values your offerings.

Kjell offers strategy sessions and ongoing coaching to help businesses communicate their expertise clearly, build authority, and attract the right clients.

Why work with Kjell?

• Specializes in demystifying technical jargon for IT, SaaS, and consulting industries, making complex topics relatable and engaging.
• Helps businesses build credibility and trust by aligning content with client needs and industry trends.
• Known for his practical, results-driven approach, ensuring your content resonates with both technical and non-technical audiences.

​​Best for: Technical SMEs (cybersecurity, SaaS, software consultants) needing to simplify complex topics for client-friendly social media.

6. Erendiz Ates (Belgium)

Erendiz Ates is a certified LinkedIn trainer, social selling consultant, and keynote speaker with over 10 years of experience in helping professionals and businesses grow through authentic social branding and LinkedIn strategies. As co-founder of AZ-Solutions, he offers 360° social branding, from strategy to photo/video and design collaboration.

Why work with Erendiz?

• Certified LinkedIn trainer and official LinkedIn ambassador in Belgium.
• Has trained over 250 companies and 1,000+ professionals across various sectors, helping them boost visibility, credibility, and lead generation.
• Known for his no-nonsense style and ability to inspire action through clear, actionable advice.

Best for: Small to mid-sized businesses and freelancers in sales, recruiting, and consulting looking to build sustainable LinkedIn networks and personal brands.

7. Veerle De Jaegher (Belgium)

Veerle De Jaegher is a social media marketeer, coach, and trainer specializing in strategic social media marketing for SMEs. Through her agency Trigger.social, she provides end-to-end support, from strategy development to conversation management and team training.

Why work with Veerle?

• Over 14 years of experience in social media marketing, with a focus on transparency, engagement, and continuity.
• Works with businesses to integrate social media into broader marketing, sales, and customer support strategies.
• Helps clients build independent, self-sufficient social media processes that deliver long-term results.

Best for: Niche SMEs (specialized service providers, artisans, local brands) needing strategic, low-budget social media plans to stand out in crowded markets.

8. Elton Backx (Netherlands)

Elton Backx is a LinkedIn and social media strategist who helps B2B brands and professionals stay relevant by adapting proven strategies to their unique identity, ensuring content remains fresh, engaging, and authentic. He specializes in helping businesses build authority, generate leads, and connect with their target audience without losing their core values or professional voice.

Elton offers strategy sessions, LinkedIn optimization workshops, and ongoing consulting to keep your brand visible, credible, and engaging. Whether you need a one-time audit or continuous support, his approach is always practical and results-driven.

Why work with Elton?

• Specializes in LinkedIn and B2B social media strategies, making him ideal for professionals, consultants, and service-based businesses looking to grow their network and influence.
• Helps brands stay ahead with data-driven content strategies while maintaining a consistent and genuine voice.
• Known for his no-nonsense, strategic approach, blending industry best practices with authentic storytelling.

Best for: B2B companies, consultants, law firms, and professional service providers needing to leverage LinkedIn and social media for lead generation, networking, and thought leadership.

9. Katarzyna Kowalewska (Belgium)

Katarzyna Kowalewska is a social media consultant and trainer specializing in helping policy- and mission-led organizations, such as EU institutions, NGOs, and associations, unbubble their content. She helps these organizations make their social media human, visible, and memorable, ensuring their mission and impact are effectively communicated to their target audiences.

Katarzyna offers 1:1 consultations, tailored in-house workshops, and a 3-month Unbubble coaching program to help teams develop practical skills, optimize content strategy, and create engaging social media content without adding extra workload.

Why work with Katarzyna?

• Specializes in social media for policy and mission-driven organizations, making complex topics accessible and engaging.
• Helps organizations break out of the bubble by transforming jargon-heavy, reactive content into clear, impactful, and strategic messaging.
• Known for her practical, hands-on approach, providing tools and skills that teams can apply immediately.

Best for: EU institutions, NGOs, policy organizations, and associations needing to communicate their mission effectively, increase engagement, and make their social media content resonate with broader audiences.

10. Alexander Verbist (Belgium)

Alexander Verbist is a social media strategist and copywriter who helps businesses and industry leaders amplify their brand through targeted social media marketing and thought leadership content. 

He organises social media and website writing workshops for small teams who want to improve their online visibility.

Why work with Alexander?

• Specializes in helping established businesses and executives position themselves as credible voices in their field.
• Focuses on connecting brands with their target audience through high-impact, authentic content.
• Experienced copywriter with a very down-to-earth approach.

Best for: Established corporations and industry leaders (enterprise, B2B, professional services) aiming to strengthen thought leadership and executive branding.

11. Geraldine Huybrechts (Belgium)

Geraldine Huybrechts is an authentic personal branding coach, communication strategist, and trainer who helps entrepreneurs, managers, and CEOs humanize their marketing and communication. She specializes in pure presence coaching, helping clients find their voice, clarify their message, and connect with their ideal audience on a deeper level.

Why work with Geraldine?

• Expert in humanizing corporate and personal brands, making them more relatable and authentic.
• Helps clients move from visibility to true connection, ensuring their message resonates with their audience.
• Known for her energetic, empathetic approach and ability to inspire confidence in her clients.
• Works with highly sensitive entrepreneurs, coaches, and executives to build a brand that feels genuine and impactful.

Best for: Entrepreneurs, executives, and corporate leaders (coaches, consultants, CEOs, and high-sensitivity professionals) looking to humanize their brand, build authentic visibility, and create lasting impact through LinkedIn and social media.

Conclusion

Choosing the right social media coach can transform your online presence, whether you’re looking to build authority, engage your audience, or simplify complex messaging. Each of these 12 experts brings unique strengths to help you achieve your goals with clarity and impact.

If you’re a service-based business (IT, fintech, law, HR, or consulting) seeking strategic, purpose-driven social media support, Willow’s coaching programs are designed to elevate your brand and connect with your ideal clients. Explore how we can help or book a free demo to discuss your needs (no obligations).