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The Six Pillars

This course is written for Professional Service Providers & Thought-leaders. You will learn how to create effective social media posts and build a social media strategy using a 6-step framework.

1hr 19 mins
10 chapters
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About this course

This course is written for Professional Service Providers & Thought-leaders. You will learn how to create effective social media posts and build a social media strategy using a 6-step framework.

Written By

Ludwig Dumont
Usman Khalil
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Introduction to Six Pillars

The 6 pillars framework for B2B social media
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1

Consistency

How to stay consistent on social media
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2

Value

How to create value for your audience
Examples: Value sharing
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3

Content Mix

How to create a balanced content mix
Examples: Content Mix
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4

Employees

How to leverage your employees’ social networks
Examples to boost employee engagement today
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5

Engage

How to engage effectively with your audience
Examples: Engagement
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6

Personality

How to express your personality on social media
Examples on personality and personal branding
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7

Organic vs. paid

Organic and paid social media: the perfect combo
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8

Expectation vs. Reality

Social media: What it can and can't do
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9

Outsourcing vs. Tool

Should you outsource your social media management?