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Social Media Fundamentals

Master the basics of social media: From strategy to content creation, from setting up your company pages to analyzing your progress.

2hr 56min
10 chapters
English
Social Media Fundamentals Poster

Six Step Formula to Win at Social Media

Your 6-step guide to build a powerful social media presence. This guide introduces a framework to help you create a winning strategy from scratch.

54min
10 chapters
English
Six Pillars to Win at Social Media Poster

Build Your Online Personal Brand

Your roadmap to build a powerful personal brand in 2022. This guide is an easy step-by-step system for building your personal brand like a pro.

48min
8 chapters
English
Read it online
Personal Branding on Social Media Poster
About this course
This course is written for Professional Service Providers & Thought-leaders. You will learn how to create effective social media posts and build a social media strategy using a 6-step framework.
Written By
Ludwig Dumont
Usman Khalil
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Introduction to Six Pillars

The 6 Pillars framework
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1

Consistency

How to be consistent on social media
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2

Value

How to create value for your audience
Examples: Value sharing
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3

Content Mix

How to provide a Content Mix
Examples: Content Mix
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4

Employees

How to leverage your employee's social network
Examples: Employee engagement
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5

Engage

How to engage with your audience
Examples: Engagement
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6

Personality

How to express your personality on social media
Examples: Personality & Personal branding
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7

Organic vs. paid

Organic vs. Paid: The perfect combo
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8

Expectation vs. Reality

Social media: What it can and can't do
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9

Outsourcing vs. Tool

To outsource or not to to outsource