From A to Better online visibility

Coaching from day 1

We start with a check-up & brainstorm

As soon as you get started with Willow, you'll meet your account manager. This person will become your dedicated social media expert: during the onboarding you will work together to define the ideal strategy and create the content calendar.
  • Personal onboarding
  • Custom strategy
  • Monthly checkpoints
  • Dedicated expert
Video Meeting Screenshot

Content Calendar

Get to work with a solid plan

Use the Willow calendar to lay out what you want to post in the upcoming period. Anticipate company events or job openings and plan regular moments to share a blog or an interesting article, for example. Your account manager will help you create the perfect calendar during the monthly checkpoints. Create different types of posts in one handy overview. Bye bye, Excel sheet.
  • Schedule overview
  • Content categories
  • E-mail notifications​
  • Optimal posting times

Everything in one place

Automate your social publishing

No more hassle opening 3-4 different social media channels to manually post. With Willow you can manage all your social media pages from one place, and schedule everything in advance. Conveniently organize your social media work. Bye bye, chaos!
  • Facebook
  • LinkedIn
  • Instagram
  • Twitter
Content and news topics

Inspiration Everyday

Get daily content to read & share

In Willow's content hub you'll find loads of inspiration for your posts. You can follow topics tailored to your industry in order to stay up to date on what's going on. Check out our Marketing Calendar of key events throughout the year, and browse hundreds of examples of what a good post should look like.
  • Follow topics
  • Follow influencers
  • Marketing calendar
  • Browse post examples
Content and news topics
Article preview

Thought Leadership

Confirm your status as a Thought Leader

The articles from our content hub are 100% personalized for your interests and area of expertise. Only the most recent content, fresh from the press. Share interesting articles with 1 click, add your own insights in the accompanying text and build your way to Thought Leadership.
  • Fresh content everyday
  • Read articles in Willow
  • Share in 1 click
  • Highly personalized
Article preview
Social media analytics

Crystal clear Analysis

Each month we zoom in on your evolution

Every month you have a fixed appointment with your expert to monitor your progress. You will receive tips and advice - completely workshop-style - about the best way to work, and together you will set the calendar for the next month. Do you have broader questions about the digital world? Then we are happy to help you.
  • Track your progress
  • Get helpful tips
  • Clear analytics
  • Targeted advice
Social media analytics


Build your people's online presence

People trust people more than they trust brands. Help your ambassadors build their digital profiles with smart content to share, and tools to grow their presence. Have them link their own profiles so they help distribute the company's values and messages - as real ambassadors.
  • Invite team members
  • Connect profile pages

Have a one-on-one call with a Willow specialist

Schedule a Demo
A e-book about social media strategy

The Free Guide to Social Media Success

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