Willow Academy

Get the latest social media management tips and tricks to improve your performance and increase your output in less time.

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Social media for HR
Social media for accountants
Social media for Saas
Content marketing
Social media for Tax and Legal
Personal Branding
Social Media for Consultants
Social Media for Real Estate
Social media for ICT Companies
AI agents
Article
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7 min read

European social media management platforms

Discover six leading European social media management tools as ethical, GDPR-compliant alternatives to American giants. These platforms offer advanced features, localised support, and transparent practices, making them ideal for businesses prioritising data privacy, scalability, and European values.

Company News
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3 min read

Tagging Personal Profiles on LinkedIn

Customer Delight

P.A. Recruitment’s long-term social media growth: from 1,500 to 5,000+ followers

E-Book
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54 Min read

Free E-Book: The no-nonsense guide to social media success

Product Update

Improved LinkedIn tagging

Editor’s Picks

Social Media Strategy
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7 min read

European social media management platforms

Discover six leading European social media management tools as ethical, GDPR-compliant alternatives to American giants. These platforms offer advanced features, localised support, and transparent practices, making them ideal for businesses prioritising data privacy, scalability, and European values.

Employer Branding
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7 MIN READ

Employer Branding on Social Media

Social media for Tax and Legal
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4 min read

Social Media Coaching for Law Firms

LinkedIn
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5 MIN READ

Maximise Your LinkedIn Reach

How to Create a Post
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4 min read

Compelling Social Media Captions

Social Media Strategy

7 min read

European social media management platforms

Discover six leading European social media management tools as ethical, GDPR-compliant alternatives to American giants. These platforms offer advanced features, localised support, and transparent practices, making them ideal for businesses prioritising data privacy, scalability, and European values.

13 min read

Best local social media coaches

Looking for help to stand out on social media? Discover 12 social media coaches, from LinkedIn strategists to visual experts, who help businesses and professionals elevate their online presence, attract ideal clients, and turn engagement into growth.

7 MIN READ

Target B2B Audience Hotspots

Discover 17 online hotspots for B2B businesses to target their audience using social media, identifying ICP, and strategies for effective outreach.

4 min read

Outsourcing Social Media Management

Discover the benefits of outsourcing social media for SMEs. Assess your options to see if outsourcing social media management suits your business needs.

Content Inspiration

2 min read

Case Study Sharing Experiment

We shared 180 LinkedIn posts about our case studies in 20 days. Here's everything we learned from that experiment.

8 min read

Content Repurposing in 2025

Learn effective content repurposing strategies for social media. Discover how recycling content can enhance your online presence.

6 min read

What to Post on LinkedIn

Discover what to post on social media with content inspiration that enhances your brand and engages your audience effectively.

4 min read

Social Media Marketing for Lawyers

Explore 9 impactful social media marketing strategies for law firms to boost client connections and effective social media management.

Social media courses

1hr 08min
8 chapters

Personal Branding

This course is built for solopreneurs, business owners and professionals. You will explore foundational concepts, tactics and examples to effectively establish and communicate a strong personal brand on social media.

2hrs 54 mins
10 chapters

Social Media Fundamentals

If you’re new to social media, this course is for you. We’ll explore the building blocks you need to start out your social media journey. By the end of the course, you will have a social media strategy, defined goals, and know how to track your progress using analytics.

1hr 19 mins
10 chapters

The Six Pillars

This course is written for Professional Service Providers & Thought-leaders. You will learn how to create effective social media posts and build a social media strategy using a 6-step framework.

Social Media for SMBs

8 min read

Personal Branding for CEOs

Explore personal branding for CEOs, the importance of thought leadership content, and tips for leveraging LinkedIn to enhance your brand.

5 min read

Social Media Marketing for Consultancies

9 min read

Real Estate Content for Social Media

6 min read

Social Media for Experienced Marketers

6 min read

Office Manager's Social Media Guide

Personal Branding

4 min read

9 Entrepreneurs to Watch: Start-up Edition

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

5 min read

Personal Branding for Solopreneurs

Explore personal branding for solopreneurs through social media coaching and LinkedIn strategies for effective thought leadership.

7 min read

Social Media Marketing for Consultants

Enhance your personal brand as a consultant by leveraging effective strategies for LinkedIn and revolutionary social media management tools.

8 min read

Personal Branding for CEOs

Explore personal branding for CEOs, the importance of thought leadership content, and tips for leveraging LinkedIn to enhance your brand.

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