Cookie Policy.

Introduction

1.1. Contento NV (commercial name "Willow"), with registered office at Coupure 88, B-9000 Gent, Belgium and enterprise number 0693.699.260 ("Willow", "we") uses cookies and similar technologies on willow.co and inside the Willow application.

1.2. This Cookie Policy explains what cookies are, which categories we use, what they do, and how you can control them. It supplements our Privacy Policy, where you can read more about how we handle personal data overall.

1.3. By continuing to use the Site you consent to the use of cookies as described below, unless you change your preferences via the cookie banner shown on your first visit, or via the controls in your browser.

What are cookies?

2.1. Cookies are small text files that a website places on your device (computer, tablet or phone) when you visit. They are widely used to make websites work, to make them work more efficiently, and to provide information to the owners of the site.

2.2. We also use similar technologies such as local storage, session storage and pixels. Where this Cookie Policy refers to "cookies", it covers all of these technologies unless we say otherwise.

Categories of cookies we use

3.1. We group cookies into four categories. The first is always on because the site cannot work without it. The other three are optional and only set if you give consent.

Cookies we use on willow.co

4.1. The table below lists the cookies set when you visit the Site, grouped by category. We review this list whenever we make material changes to the Site.

4.2. The Site itself sets no cookies. The two entries below are stored in your browser's local storage by willow.co; everything after them is set by a third party, and only once you have agreed to the relevant category.

A · Strictly necessary B · Functional C · Analytics

Set only if you accept analytics cookies.

D · Marketing

Set only if you accept marketing cookies. Which of these appear depends on which tags are active in our tag manager at the time.

E · Embedded content

Third-party cookies

5.1. Some of the cookies described above are set by third parties — analytics providers, advertising platforms and embedded content (e.g. LinkedIn, Meta, YouTube). These third parties have their own privacy policies that govern their use of the data they collect.

5.2. Useful third-party privacy policies:

• Google — policies.google.com/privacy
• Meta (Facebook & Instagram) — facebook.com/policy.php
• LinkedIn — linkedin.com/legal/privacy-policy
• HubSpot — legal.hubspot.com/privacy-policy
• Netlify (hosting) — netlify.com/privacy

How to manage your preferences

6.1. On the Site. You can change your cookie preferences at any time by clicking the "Cookie preferences" link in the footer of any page on willow.co. Your previous choices will be loaded and you can adjust them.

6.2. In your browser. Most browsers let you refuse all cookies, accept only first-party cookies, or be notified each time a cookie is set. Doing so may break parts of the Site that depend on cookies (for example, staying logged in).

• Chrome — support.google.com/chrome
• Safari — support.apple.com
• Firefox — support.mozilla.org
• Edge — support.microsoft.com

6.3. Opt out of advertising. You can also opt out of personalised advertising at industry level via youronlinechoices.eu.

Changes to this policy

7.1. We may update this Cookie Policy from time to time — for example when we add a new analytics tool or remove an existing one. The most recent version will always be available on the Site, and the "last updated" date at the top of this page will reflect the most recent change.

Contact

8.1. If you have any questions about this Cookie Policy or about how we use cookies, please contact us at hello@willow.co or by mail at Contento NV, Coupure 88, B-9000 Gent, Belgium.