Finally take control of your social media

  • Turn expertise into content with innovative AI tools.
  • Get personal feedback from social media coaches.
  • Manage all your accounts in one calendar.
Get a demo with free advice
Willow dashboard

The powerful combination of an intuitive platform, a human marketing expert, and a social media AI agent.

social media tools

Scheduling

Draft, approve and schedule social media posts across your channels from one platform.

Calendar view showing monthly schedule with tasks labeled 'Draft by Will' on various dates and an event titled 'Design Obsession Conference' on the 4th.

Content Creation

Always have something to post thanks to reminders and "drafts by Will".

Social media followers analytics

Content Analytics

Take the guesswork out of social media. Analyze your stats and track your link clicks.

Three circular portraits in a row: a smiling woman with long hair on the left, a cartoon man with glasses and a beard in the center, and a smiling man with a beard wearing a checkered shirt on the right. It's Willow's Customer Success Team

Social Media Coaching

Strategize, collaborate and brainstorm with your dedicated social media expert.

Willow supports B2B service businesses in the Benelux and beyond

How founder Jan Willem van Bedaf used structure, strategy, and coaching to grow a loyal audience across LinkedIn, Instagram, and Facebook.
How Arjen uses Willow to build a consistent, insight-driven LinkedIn presence for a high-end HR consultancy
With Willow’s help, Jackie managed to grow United Codes’ social media presence despite juggling lots of other responsibilities as the company’s COO.
Carbofisc used multichannel posting to build a lasting social media strategy, growing their following and visibility in their local market year over year.
How Bart and Wilbert use Willow to plan smarter, stay consistent, and turn personal branding into a steady growth engine for their training and events
Colorclub used Willow to unify and simplify multi-brand publishing, unlocking stronger results while keeping content quality high across every chann
Clear strategy replaced guesswork at Godderis Accountancy: steady weekly posts, stronger visuals, and team buy-in, boosting reach, engagement, and recruitment.
Annelore from Vulsteke turned chaotic social media into structured success with Willow. Strategic posting led to major growth in reach, engagement, and followers, making Vulsteke stand out as an employer and expert.

How is Willow going to help you reach your goals?

Diagram showing input sources including text, microphone, and webpage feeding into 'willow,' which outputs to three separate calendar views.

Get quarterly personalised content calendars

Our AI calendar tool helps you create social media content in your tone of voice to make sure that even the busiest teams always have something ready to post.

Company content

Turn your company's unique expertise from your website or presentations into social media content.

Ready to review

Drafts get dropped right in your calendar. Just review and publish.

Explore AI Calendar

Schedule on all platforms at once

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Discover how scheduling works

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

Go to the newsroom

Boost your (team’s) personal brand

Meet your team’s new favorite way to build their personal brand. Leverage your employees' network, build trust and maximize reach for your company page.

LinkedIn Profiles

Directly schedule content to connected employee profiles.

Tag anyone on LinkedIn

Easily mention personal profiles in scheduled posts.

More about personal branding

Created for service providers like you

Accounting
Consulting
Human Resources
ICT
Legal
Real Estate
Tech & Software
Willow social media experts sitting at a desk

Stay on track with 1-1 coaching sessions

  • Share a safe space with a personal coach who advises on how to implement social media as a part of your business goals.
  • Get easy access to marketing and social media experts without having to pay huge consulting fees.
  • Create a solid strategy based on our expertise in law, HR, IT, accountancy and consulting.
Meet our coaches
“Henrieke’s support helped me improve my marketing and develop new ideas.”
Jan Willem van Bedaf
Founder
Osiris Recruitment
Open success story
"The one-on-one sessions are among the best benefits, as I can get help with the issue or pain point I am having at that time from someone who has come to understand the needs and goals of my company."
Jackie McIlroy
COO
United Codes
Open success story
"We were looking for something where we could plan ahead and post on multiple platforms without having to copy everything. It also had to be computer based, since not all is easily done on a smartphone. And as a bonus, we got some nice suggestions for posts."
Alain Carels
Owner
Carbofisc
Open success story
"We liked that Willow’s a Flemish, Dutch-speaking company, not some big corporate tool from the US."
Bart Verbunt
Co-owner, coach and trainer
mBraining Nederland
Open success story

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Book a demo
Portraits of three smiling willow sales people, a blonde woman, a man with long hair and beard, and a curly red-haired woman, each framed in a circular border.