Social media tool for software companies

Attract more organic leads and partners thanks to a great social media mix

Benefit from social media coaching, analytics and AI tools to stand out among boring competitors.

three founders discussing social media in the Winter circus

The powerful combination of an intuitive platform, a human marketing expert, and a social media AI agent.

Work alongside marketing experts

Get in 1-1 calls with our social media experts or ask your questions during our open office hours. There's always an expert available to coach you and give you personalised feedback.

Strategy sessions

Discuss your social strategies in quarterly online workshops.

Social media expertise

Always know the latest trends and best practices for tech and software companies.

Willow social media coaches

“Since working with Kjell at Willow, I’ve learned so much and have been able to apply it in practice. His expertise in copywriting is a huge advantage, and having a single point of contact for any issues has been incredibly helpful.”

Jonas De Backer
|
Communication Officer
 | 
Itineris
Diagram showing input sources including text, microphone, and webpage feeding into 'willow,' which outputs to three separate calendar views.

Get quarterly personalised content calendars

Our AI calendar tool helps you create social media content in your tone of voice to make sure that even the busiest teams always have something ready to post.

Company content

Turn your company's unique expertise from your website or presentations into social media content.

Ready to review

Drafts get dropped right in your calendar. Just review and publish.

All your stats in one clean dashboard

Get a streamlined view of your performance. Analyze your data for trends and insights. Monitor all your social accounts and posts from a single dashboard.

Link tracking

Track your urls to see which jobs attract the most interest.

Post Level

Analyze at post level to uncover what resonates.

Social media analytics overview dashboard

These software companies have a solid social media strategy. How strong is yours?

"The one-on-one sessions are among the best benefits, as I can get help with the issue or pain point I am having at that time from someone who has come to understand the needs and goals of my company."

Jackie McIlroy
|
COO
 | 
United Codes

Stand out in your industry and drive more leads via social media.