Easily find content inspiration in the news
Find your favourite newspapers, magazines and sources in one place. You'll always have ideas at hand to write about your industry.
- Subscribe to your favourite newspapers, blogs ...
- Follow our curated news lists in English and Dutch.
- Use our keyword monitor for the latest news in your niche.









Sharing industry news? Easy peasy

1. Follow sources & topics
Add influencers and sources to curate blogs and articles shared by your favorite sources.

2. Read daily suggestions
Discover smart content recommendations based on the articles you share, like and dislike.

3. Post to social media
Publish your post to Facebook, Twitter, Instagram, and LinkedIn in a single click.
- Significantly reduce your content creation time.
- Build your reputation as a thought leader.
- Become the go-to expert in your field.
- Share what is relevant and trending.
- Fill gaps in your content calendar.
- Provide value to your followers.
Organize all your trusted sources in one place
Create a newsroom with highly relevant articles from all over the web to join in on conversations your audience cares about. Engage and network with your favorite industry leaders.
Industry influencers
Establish your brand while supporting other creators.
RSS feeds and websites
Build a feed from scratch by following preferred sources.


Pick from 150+ expert topics
Always be the first to post about the latest in your industry. Into Technology and Marketing? Hey, us too! Want to know the latest in Finance? We got you covered.
Create a Topic
Easily create your very own niche topics using keywords.
Recommended Topics
Browse and follow recommended topics.
Our algorithm knows just what you like best
No more irrelevant articles for you. We’ll deliver high-quality recommendations at your doorstep. Filter out the noise by showing Willow what you like and dislike.
Bookmark and share
Sharing more articles means better recommendations.
Like and Dislike
Our algorithm knows what you want to see more or less of.

Manage your socials with confidence
Willow replaces lack of structure, inspiration and social media knowledge with clever AI tools, intuitive platforms and a dedicated growth expert.
Still reading?
Have a look at these clever features which help you get the most out of your curated content.
Powerful search
The "Search" function is able to quickly pull up any desired article from our library of content.

Google Keywords
Track online mentions about your brand, industry, websites and other relevant keywords.

Reader Mode
Scan and read through articles directly from Willow without distractions.

Start reaping the benefits of a consistent social media approach
With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.
