Grow your socials on auto-pilot

Stand out on social media thanks to expert advice, intuitive tools and a super smart AI Agent who automates most of the work for you.

  • Talk to marketing experts to optimise your strategy.
  • Post consistently thanks to high-quality AI drafts.
  • Plan your content effortlessly in our intuitive tool.
two people are reviewing AI content, created automatically by Willow

The powerful combination of an intuitive platform, a human marketing expert and  proprietary AI tools.

"There are several reasons why we ultimately chose Willow. On the one hand, the social media planner and dashboard with just the right features we need. On the other hand, the pricing made it possible."

Jeroen Pets
|
Digital Stratigist
 | 
Fieldside

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

It's genuinely a step up from before, and I like that it now goes further than just what's on our website.
Wouter Coenen
Owner
Verzekeringskantoor Coenen
Candy Townsend
Marketing Coordinator
Farrow
Thanks for pushing this and making my life a bit easier. Really great product.
Marc Lewis
Commercial Manager
Nutra Health
My Willow is all done for the coming weeks, so I'm switching it off for now. Everything is scheduled and things can calm down a bit.
Inge Neels
Founder
Pono

Publish to all channels at once

Schedule and publish engaging social media content to all social media channels and accounts. Easily tailor content to specific channels.

Best Times to Post

Maximize reach by picking
the best times to post.

Tagging and Mentioning

Tag companies and personal profiles, even on LinkedIn.

Social media post scheduler to LinkedIn, Facebook, Twitter and Instagram

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

All your stats in one clean dashboard

Get a streamlined view of your performance. Analyze your data for trends and insights. Monitor all your social accounts and posts from a single dashboard.

Channel Level

Zoom in on your performance on specific social channels.

Post Level

Analyze at post level to uncover what resonates.

Social media analytics overview dashboard
Social media post ideas for example customer testimonial

Find ideas for the best content mix

Not sure what to post? With Willow's content ideas library you find inspiration for each of your goals. Never find yourself staring at a blank content calendar again.

Categorized by Goal

Inspire, educate, promote, or build an employer brand.

Add to Calendar

A single click adds a Post Idea to your calendar.

Work alongside marketing experts

Get in 1-1 calls with our social media experts or ask your questions during our open office hours. There's always an expert available to coach you and give your personalised feedback.

Strategy sessions

Discuss your social strategies and posts in online workshops.

Social media expertise

Always know the latest trends and best practices.

Willow social media coaches

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Portraits of three smiling willow sales people, a blonde woman, a man with long hair and beard, and a curly red-haired woman, each framed in a circular border.