Grow your socials on auto-pilot
Stand out on social media thanks to expert advice, intuitive tools and a super smart AI Agent who automates most of the work for you.
- Talk to marketing experts to optimise your strategy.
- Post consistently thanks to high-quality AI drafts.
- Plan your content effortlessly in our intuitive tool.
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The powerful combination of an intuitive platform, a human marketing expert, and a social media AI agent.
"There are several reasons why we ultimately chose Willow. On the one hand, the social media planner and dashboard with just the right features we need. On the other hand, the pricing made it possible."
Schedule three months of content in one sitting
Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.
Best times to post
Maximize reach by picking the best times to post.
Draft and Approve
Work together as a team on your social media.
Publish to all channels at once
Schedule and publish engaging social media content to all social media channels and accounts. Easily tailor content to specific channels.
Best Times to Post
Maximize reach by picking
the best times to post.
Tagging and Mentioning
Tag companies and personal profiles, even on LinkedIn.

Keep track of the latest industry news
Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.
AI Recommendations
Smart suggestions based on what you like and post.
Sources & Topics
Follow influencers, sources and relevant industry topics.
All your stats in one clean dashboard
Get a streamlined view of your performance. Analyze your data for trends and insights. Monitor all your social accounts and posts from a single dashboard.
Channel Level
Zoom in on your performance on specific social channels.
Post Level
Analyze at post level to uncover what resonates.


Find ideas for the best content mix
Not sure what to post? With Willow's content ideas library you find inspiration for each of your goals. Never find yourself staring at a blank content calendar again.
Categorized by Goal
Inspire, educate, promote, or build an employer brand.
Add to Calendar
A single click adds a Post Idea to your calendar.
Work alongside marketing experts
Get in 1-1 calls with our social media experts or ask your questions during our open office hours. There's always an expert available to coach you and give your personalised feedback.

Strategy sessions
Discuss your social strategies and posts in online workshops.
Social media expertise
Always know the latest trends and best practices.

Start reaping the benefits of a consistent social media approach
With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.
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