Grow your socials on auto-pilot

Stand out on social media thanks to expert advice, intuitive tools and a super smart AI Agent who automates most of the work for you.

  • Talk to marketing experts to optimise your strategy.
  • Post consistently thanks to Will's endless energy.
  • Visualise your content in our intuitive tool.
circular image of Will, the virtual social media agent

The powerful combination of an intuitive platform, a marketing expert, and a social media AI agent.

Meet Will, the AI agent who runs your socials

Will is the perfect assistant to help you create posts, save photos and links, and organise your content ideas. He lets you write semi-automatically without losing brand voice.

Virtual social media agent

Will makes sure you're social media calendar is always brimming with ideas.

Perfect writing assistant

Familiar with your company's DNA, he knows just what to write.

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

All your stats in one clean dashboard

Get a streamlined view of your performance. Analyze your data for trends and insights. Monitor all your social accounts and posts from a single dashboard.

Channel Level

Zoom in on your performance on specific social channels.

Post Level

Analyze at post level to uncover what resonates.

Social media analytics overview dashboard
Social media post ideas for example customer testimonial

Find ideas for the best content mix

Not sure what to post? With Willow's content ideas library you find inspiration for each of your goals. Never find yourself staring at a blank content calendar again.

Categorized by Goal

Inspire, educate, promote, or build an employer brand.

Add to Calendar

A single click adds a Post Idea to your calendar.

Work alongside marketing experts

Get in 1-1 calls with our social media experts or ask your questions during our open office hours. There's always an expert available to coach you and give your personalised feedback.

Strategy sessions

Discuss your social strategies in quarterly online workshops

Social media expertise

Always know the latest trends and best practices

Willow social media coaches
"I have to admit, I pay more and more attention to our socials. Willow is clear, easy to use and I get good suggestive content. Also, our coach is a great help and super accessible."
Sofie Vanden Berghe
HR & Marketing Manager
We Are Jane
"The Willow platform is user-friendly and we save a lot of time. This way you can easily find content and inspiration to create interesting posts for your target audience."
Fien Desmet
Recruiter
Enjoy Jobs
"Willow has been a great addition to my business. It's the perfect combination of technology and the human touch to help me stand out online. The Willow team is constantly upgrading the software."
Jason Frazell
Founder
Jason Frazell Coaching
"Our coach is great. She gives her unvarnished opinion and we can always spar with her. Willow is easy for content management and coaching. In addition, the pricing is very competitive."
Anton De Clercq
Founder
Immowi International

Ready to grow your socials on auto-pilot?

Discover how the mix of an intuitive tool, a social media AI agent and a marketing expert will revolutionise your social media approach.

Willow sales team: Floor, Brent and Ludwig