Willow helps B2B service providers do more on social media in less time.
With the unique combination of social media coaching, an intuitive platform and smart AI tools, we help small and medium-sized businesses cut through the noise on social media without giving up control.
.png)
Willow helps you every step of the way
Creation, scheduling and feedback
Willow's goal is to offer holistic and affordable social media solutions for small and medium-sized businesses. Thanks to our unique combination of coaching, platform and AI tools, we help our customers every step of the way. Whether they're stuck with writer's block or looking to stay consistent during their time off, we've got their backs.
From San Francisco over Ghent to wherever's there's wifi.
Willow was originally founded as Contento in San Francisco. When our founders moved back to Belgium, we became a strong local alternative for social media management. But we're not tied to one or two places. Our remote-first policy allows us to recruit the best talent from around the globe. And our Belgian employees can escape the bad weather whenever they feel like it.
Founder's Note
At Willow, we believe social media should be simple and accessible for all boutique-sized professional service providers. Coming from an SMB-family myself, I don't just care intellectually, but also emotionally. These businesses are the engine of our society. They create the bulk of the jobs, add value to our economy and build social cohesion.
In today's day and age not being on social media as a business is missing out on growth. But the problem is that social media has been left inaccessible for way too long. Too expensive, too time-consuming and too complicated. And that's exactly what we are changing.
With Willow we remove the hassle of social media management. At the core of our offering sits a intuitively powerful social media tool, complemented by our bonafide social media experts. That unique combo of tech + human really sets us apart in our space. We offer the efficiency and effectiveness through our tool and the white-glove service and coaching through our experts.
Our approach focuses on consistency, authenticity and the unique DNA of a business, as these are the real drivers of social media success. It's the DNA that attracts and retains the talent, charms and convinces the client, and carves out the brand.
We are here to help, so don't hesitate to reach out.
Ludwig Dumont
Meet the team
Ludwig Dumont
Ludwig is the CEO of Willow. He believes in making social media marketing stupidly simple for SMBs. He's also a bread connoisseur and runner.
CEO
Founded Willow in February 2018
Ivania Saraiva
As a BDR, Ivania spends her days focused on outreach and growth. Outside of work, she loves books, baking, and self-care — from nails and makeup to skincare. She’s also a mom who enjoys taking care of her family, and together they like going out for dinner and walking through the city.
Business Development
Joined January 2026
Koen Verstrepen
Koen splits his time between product thinking, engineering leadership, and getting his hands dirty with code, with a strong interest in LLMs and AI agents. Outside of work, he’s happiest on a bike or on skis. And yes, even when he’s offline, his brain is probably still busy imagining the future of software engineering.
CTO
Joined September 2024
Ali Sahlolbei
Ali is our chief everything officer. He takes care of our finances as well as plenty of other operational tasks. When he's not working (is her ever?), he loves to travel and spend time with friends.
CEO Associate
Joined Willow in January 2023
Danté Boute
When he’s not writing code or thinking through software problems, Danté's usually on the slopes, watching or playing football, or deep into a board game. He enjoys anything that mixes strategy, competition, and a bit of fun.
Junior Product Engineer
Joined in April 2024
Kjell Vandevyvere
Kjell helps businesses grow on social media by blending AI, tech, and storytelling. His goal is to make complex ideas clear, actionable, and engaging. Outside of work, he loves great food, football and all sorts of books.
Marketing Manager, Social Media Coach
Joined in March 2024
Floor Hoefkens
As a BDR, Floor spends her days connecting with people and building relationships. Outside of work, she’s deeply invested in coaching, well-being, and mindset, with a strong cross-cultural curiosity and a fascination for the intelligence of nature. When she needs to reset, you’ll usually find her in her yoga studio.
Business Development
Joined in May 2023
Henrieke Vermeiren
When she's not busy handing out the best social media advice, Henrieke loves getting her hands dirty with a renovation project. She also loves running, boxing, or even Geocaching. But no matter what she's doing, you will always find her singing. Ok, maybe not during coaching sessions, unless you're lucky.
Social Media Coach
Joined in May 2024
Willow in the Press
Our backers
We’re lucky to be part of the amazing portfolios of some of Belgium’s and world’s best investors, partners & angel investors.
Smartfin
Venture Capital
PMV
Business Funding
Tech Funding
VLAIO
Business Funding
Green Park
Investment Partners
Start reaping the benefits of a consistent social media approach
With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.
