We’re saying goodbye to Contento and hello to Willow!
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The social media solution for busy professionals

Willow is the winning combination of smart technology and experienced experts. Our specialists define your strategy and coach you towards Social Media success. The Willow platform brings inspiration, efficiency & structure. Designed specifically for Professional Service Providers and Busy Entrepreneurs.

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INDUSTRY NEWS
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INDUSTRY NEWS
Born in Silicon Valley 🇺🇸 Made in Belgium 🇧🇪
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CONTENT

Always new ideas
365 days of inspiration

With Willow, writer's block is a thing of the past. Energize your followers with the latest news and insights from your sector. Our powerful content engine delivers relevant content that builds relationships. Browse hundreds of social media posts examples and respond to the trends with our comprehensive Marketing Calendar.

Social Media Experts

We'll coach you to
Social Media success

As soon as you get started with Willow, a dedicated social media expert will be assigned to you. Your expert is always available for questions or advice. During the monthly coaching sessions, you will jointly define the content calendar and the best strategy to achieve your goals.
Social media expert Magnus Dikese
I'll help you get the right content mix
Magnus Dikese
Profile Picture Elisa Encina Galnares
Let's set the right goals
Elisa Galnares
Profile Picture Maureen Ranson
We'll discuss your progress
Maureen Ranson

A powerful PLATFORM

Start posting with
ease and efficiency

Willow is the versatile and powerful solution you were looking for to manage your Social Media. Create your content calendar together with your expert, plan your posts in advance and track everything with analytics. With Willow you as a busy professional will stay informed at all times and see how your business grows online.

We want to get visibility on social media. Thanks to Willow, our customers and potential employees see that we are real experts in our field.

Gunter America
Founding Partner Saleswise

For professional service providers & for building your personal brand

Accountants

Modern accountants need to double down on employer branding. Our Social Media experts share exactly how to make that happen.
Employer Branding
Showing Expertise

Consultants

IT, HR, Finance, Legal or Digital Transformation. Your field of expertise as a consultant is constantly changing. Stay informed thanks to Willow's content engine and build a professional social media feed.
Showing Expertise
Thought Leadership

Personal Brands

When building your personal brand, you need to be on top of what matters to you and your community. Willow delivers highly curated content that is relevant and motivating: inspire and inform while maximizing engagement.
Thought Leadership
Personal Branding

Lawyers

As a lawyer, you must position yourself as the reference in a certain field. Willow's experts will advise you on how to simply articulate complex legal issues and pour them into a social media post to convince your target audience of your expertise.
Showing Expertise
Customer Engagement

Expertise-driven Businesses

Thanks to Willow, you can stay informed about the things that matter most to your customers. Your Social Media expert then shares how to convert this into valuable content. Provide your followers with solutions, share your expertise, and gain their trust.
Showing Expertise
Knowledge Sharing

We'll teach you the social media framework that brings success

Co-workers

Involving your co-workers into your social strategy unlocks and leverages their network.

Engage

Only you can speak in your own name, engage with the right posts, talk to people and get involved in discussions.

Consistency

Don't go viral, go long. Willow makes sure you're known for the great content you post week in week out.

Value

Your audience might visit because of a funny post, but will stay for the value that they can actually benefit from.

Make it personal

Avoid cliché posts. Share emotion, share mistakes and share what you've learnt from them as a business-owner.

Content Mix

Stop posting the same monotonous content on your social media channels. Mix it up! We'll show you how.