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Stand out on social media with minimal effort

Willow is the social media management tool for B2B service providers who want to grow online but barely have time to create high-quality content.

  • Turn your expertise into needle-moving content.
  • Get personal feedback from marketing experts.
  • Manage your accounts in one hour per month.
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Will, the social media AI agent, pointing down

The powerful combination of an intuitive platform, a marketing expert, and a social media AI agent.

social media tools

Scheduling

Draft, approve and schedule social media posts. Planning ahead means staying ahead.

Discover news articles through content curation

Content Inspiration

Always be the first to post about the latest. Discover what’s happening in your industry.

Social media followers analytics

Content Analytics

Take the guesswork out of social media. Analyze your efforts and steer the course.

willow coaches and will, the social media AI agent

Social Media Expert

Strategize, collaborate and brainstorm with your dedicated Social Media Expert.

Willow supports B2B service businesses in the Benelux and beyond

How is Willow going to help you reach your goals?

Meet the AI agent who runs your social media

Will is the perfect assistant to help you create social media content in your tone of voice

Company content

Get quarterly social media calendars based on your company and unique expertise.

Personal branding

Chat with Will to turn your personal experience and ideas into solid social media posts.

Meet Will by Willow

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Discover how scheduling works

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

Go to the newsroom

Boost your (team’s) personal brand

Meet your team’s new favorite way to build their personal brand. Leverage your employees' network, build trust and maximize reach for your company page.

LinkedIn Profiles

Directly schedule content to connected employee profiles.

Thought Leadership

Share content that positions you as the go-to expert.

More about personal branding
Willow social media experts sitting at a desk

Stay on track with 1-1 coaching sessions

  • Share a safe space with a personal coach who advises on how to implement social media as a part of your business goals.
  • Get easy access to marketing and social media experts without having to pay huge consulting fees.
  • Create a solid strategy based on our expertise in law, HR, IT, accountancy and consulting.
Get a free consultation
"Willow has been a true partner in helping us grow our online presence. Their platform is easy to use, but what really makes the difference is the personal support. We’ve learned so much from the team and it shows in our results."
Andrea Leroy
Communication & Marketing Officer
Axis group
Open success story
“I don’t want to spend too much time on social media, but I do enjoy writing thought-provoking posts. Willow helps me balance both.”
Inge Neels
Founder & Managing Partner
Pono
Open success story
“Since working with Kjell at Willow, I’ve learned so much and have been able to apply it in practice. His expertise in copywriting is a huge advantage, and having a single point of contact for any issues has been incredibly helpful.”
Jonas De Backer
Communication Officer
Itineris
Open success story
Willow is a great time saver for our marketing team. Profit Matters uses Willow for a "set it and forget it" approach for all their social media channels.
Ashley Ingle
President and CEO
Profit Matters
Open success story

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Willow sales team: Floor, Brent and Ludwig
Talk to one of our experts