Product Updates

Find out about the latest changes we've made to Will and Willow in order to make your life easier and your social media performance better.

December 23, 2025

Improved LinkedIn tagging

We just made tagging personal profiles on LinkedIn via Willow a lot easier.

November 27, 2025

Tagging personal LinkedIn profiles via Willow

We are the first social media tool in the world to enable limitless tagging of personal LinkedIn profiles.

February 11, 2025

Personalised content calendars pushed to your account

We can now add your automated content calendars directly to your social media calendar in Willow.

November 1, 2024

Social media posts written by Will

Coaching customers can get quarterly content calendars with personalised social media content.

August 9, 2024

Link tracking in Willow

Willow now allows you to track how many people click the links that you share via LinkedIn, Facebook, Instagram and/or X.

November 27, 2023

Never miss an important day in your industry with Topical Calendars

Older product updates

Create social posts at speed with Willow AI - getting started

June 22, 2023

Updated Post Ideas

September 9, 2022

Updated Homepage Dashboard

August 8, 2022

Keyword Monitor

May 18, 2022

News Discovery Update

April 5, 2022

Auto-publishing Instagram Carousels with Willow

March 29, 2022

Drag and drop + Group Editing

February 20, 2022

Draft Posts

January 19, 2022

Mentioning Businesses & Employees

December 20, 2021

Content Calendar and Post Composer

November 1, 2021

Content settings

August 13, 2021

Content Search

July 19, 2021

Introducing New Metrics

June 9, 2021

LinkedIn Video for Personal Profiles

June 7, 2021

Adding and reading RSS feeds

May 13, 2021

New way to keep up with Influencers

March 12, 2021

Instagram Business

February 1, 2021

LinkedIn Video for Company Pages

December 10, 2020

Give team members access to Willow

October 16, 2020

20 More Topics

December 20, 2020