Thanks to Willow’s latest feature you can now track and manage online mentions about your brand, industry, thought leaders, websites and other relevant keywords.
✨ Please note: This is a premium feature for small business accounts.
Keyword Monitor: What is it?
With Willow’s Keyword Monitor you get daily content based on your preferred keywords. The articles will be collected from Willow’s database and Google News.
The Keyword Monitor is super versatile and can be used for multiple means:
- Track mentions about your company or name
- Create your very own niche topic that Willow may not be offering yet
- Follow a website that does not have RSS or Twitter
Keyword Feeds will look like this:
Getting started: Create a feed for your keyword
You can search for very targeted content thanks to several filters and conditions. The more specific you make them, the more specific your articles will be!
The first time using the feature, you will be welcomed by a pop-up guide introducing the specific feature.
✨ Note: It takes between 1 and 10 minutes before you will see the full result in your Keyword Monitor. The content in your keyword monitor is updated every 6 hours.
Filters
- Article filter: search for keyword(s) in an entire body and title of an article.
- Text filter: search for keyword(s) in a title of an article.
- Language filter: search for English and/or Dutch articles (only available when you’re using another filter).
- Website filter: search for a specific website or keyword(s) on a specific website.
Conditions
Conditions allow for defined filtering, such as excluding certain keywords or websites.
Let’s look at an example to make things more clear.
In this example we’re looking for:
- Articles that include the words “remote work” OR “working from home” OR “hybrid work”
- Articles that include one of the words above AND include the word “burnout”
- Articles that are NOT from the website cnn.com
