Explore dozens of post ideas and templates
Browse best-in-class examples for all sorts of social media posts. You'll never run out of inspiration with Willow by your side.
Find ideas and best-practices for five categories of posts.- Copy templates straight to your calendar to save time.
- Add special days to your calendar for inspiration.
Library full of post ideas
Not sure what to post? In our content ideas library you can find inspiration for each of your goals. We've got examples for all sorts of posts: educational, promotional and more.
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Categorized by Goal
Inspire, educate, promote, or build an employer brand.
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Add to Calendar
A single click adds a Post Idea straight to your calendar.
Learn from mistakes and best practices
Willow has the do's and don'ts for all post types so you can make sure your post is optimised for engagement. Learn by example and stay away from generic posts.
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Creation Time
Find content ideas that fit your busy schedule.
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Difficulty Level
From easy to hard, we have content ideas for everyone.
Topical calendars for special days
Use topical calendars to be reminded about holidays and special events in Belgium or the Netherlands. We've also got lots of industry-specific calendars for law, accountancy, IT, life sciences and more.
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Add only what you need
Just add the calendars you need to your Willow dashboard.
Request more
Missing a special day or calendar? We'll add it!
Start reaping the benefits of a consistent social media approach
With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.
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