Organise all your socials in one place
A very intuitive calendar makes it super easy to organise your content, schedule it at the best time and publish it across all your channels.
Visualise your content mix with pre-set category colours.- Cross-publish across company and personal profiles.
- Auto-populate your calendar with Will by Willow.
We currently support these social media channels
Willow schedules to Facebook Pages, LinkedIn Pages, LinkedIn Profiles, Instagram Business and Twitter/X profiles.
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“I was stuck in a vicious cycle of last-minute posting. And even though we were already using Buffer, everything felt fragmented. I had no real overview and no space to think strategically.”
Publish to all channels at once
Schedule and publish engaging social media content to all social media channels and accounts. Easily tailor content to specific channels.
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Best Times to Post
Maximize reach by picking
the best times to post.
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Tagging and Mentioning
Tag and mention businesses and connected employees.
Organise your calendar by category
Visualize your social media strategy and lay out a beautiful content calendar using tasks, drafts and posts. The more colorful your calendar, the more varied your content.
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Tasks & Drafts
Structure your content calendar using recurring tasks.
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Categories
See the difference between team, promo and other posts.
Collaborate with your team
Work together in real time. Get feedback and edits from your team members to ensure you always publish on-brand content.
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Employee Advocacy
Build a strong employer brand by showing off your team.
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Approve Posts
Review and approve posts made by team members.
Will schedules content for you
Willow's coaching customers get to work with Will, our AI social media agent. Every quarter, he helps you write social media captions based on your expertise.
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Written by Will
Will writes 13 posts per quarter. Just review and approve to have one great post per week.
Based on your profile
Every Willow user has a unique company profile that Will uses to create tailor-made social media posts.
Willow is the go-to social media solution for B2B
Willow replaces lack of structure, content inspiration and social media knowledge with peace of mind, a dedicated growth expert & clever features.
Optimise your calendar with these clever tools
Mentioning and tagging
Tag and mention businesses and connected employees to boost engagement.
See how often you should post
Keep a consistent streak of scheduled content. Get tips to stay on track.
Best time to post
Maximize reach by picking from the best times to post.
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Caption suggestions
The hardest part of writing is starting. Caption suggestions help you write with confidence.
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Employee Statistics
Track and drive your employees’
success on social media.
Drag and drop
Drag and drop your calendar to perfection. Fill gaps or rearrange your content.
Start reaping the benefits of a consistent social media approach
With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.
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