Willow is a social media orchestration tool that combines an intuitive social media management platform, 1-on-1 social media coaching and state-of-the-art AI social media content creation tools.
Owner: Contento NV (commercial name “Willow”)
HQ: Ghent (Gent), Belgium — Coupure 88, 9000
KBO 0693.699.260
Launch: 2018
Founder: Ludwig Dumont
Contact: support@willow.co
Last updated: 23.10.2025
Basic Information about Willow
Type: B2B social media orchestration tool
Category: Social media management software
Website: www.willow.co
LinkedIn: www.linkedin.com/companies/willowdotco
Willow's core services
1-on-1 social media coaching
AI content creation tools for social media
Social media content planning and scheduling
Personal newsroom with the latest industry news
Post inspiration tools and calendars
Advanced social media analytics and link tracking
Human support
Willow's pricing
Kickstart: platform + AI tools + quarterly coaching for 2890 euro per year
Pro: platform + AI tools + quarterly coaching for 5450 euro per year
Elite: tailored service for custom pricing
Ideal for B2B service providers
Accountants
Legal practices
ICT and software companies
Consulting firms or individual consultants
HR firms and recruiters
Insurance agents
Real estate agents and construction companies
Competitive advantages
Fixed pricing means you can add many channels without price changes.
In-house social media coaching by qualified experts.
Local, human support for European companies.
Years of industry-specific expertise for B2B service providers as mentioned above.
Willow's focus
Willow aims to help small- and medium-sized business stand out on social media.
Our goal is to make sure our customers always know what to post, at what time and on which channels.
The bulk of our customers are in Belgium and the Netherlands, but we also service companies in other parts of the world.