10,000 hours of B2B social media consulting condensed into 70 pages. Written for Professional Service Providers & Thought-leaders. Offered for free.
How to stay on-message week in week out
How to realize your biggest asset; your employees
How to switch to a teach first, ask later approach
How to talk to rather than broadcast at people
How to keep it interesting for your audience
How to make your message human and personal.