WILLOW PRESENTS
The no-nonsense guide to social media success
10,000 hours of B2B social media consulting condensed into 70 pages. Written for Professional Service Providers & Thought-leaders. Offered for free.
- A 6-step formula for social media success
- The anatomy of good & bad social media posts
- No hacks. Only proven, timeless strategies

Yearly updates since 2020, and people love it
More than a thousand companies have used this guide to improve their social media strategy and online presence.
Handig - compact - ideaal voor de eerste stappen op Social Media.
Sofie Van Den Berghe
Van alle "social media selling" guidelines die ik heb geraadpleegd is dit boek bij uitstek het duidelijkste, bondigste, daadkrachtigste en mooiste.
Kristel G.
I would recommend it to anyone looking to better appreciate the value of a long-term plan. It was packed with relatively ‘easy’ tips and tricks which are directly applicable, and which result in noticeable results in a short amount of time.
Lauren Walker


Inside the no-nonsense guide to social media success
10,000 hours of B2B social media consulting condensed into 70 pages. Written for Professional Service Providers & Thought-leaders. Totally for free.


You'll learn the 6-step formula for social media success
Post consistently
Post regularly and stay on-message week-in and week-out. Learn how to plan every month ahead.
Maintain a perfect content mix
Posting a balanced variety of content types so your audience stays interested.
Engage, engage, engage
Social media is a two-way street. Engage with the right posts, start the discussion and become a thought leader.
Provide value first, ask later
Post what's valuable to you and your followers. If you want their money or email address. Give first. Ask later.
Show personality
Avoid cliché. Share emotions, mistakes and everything you've learnt from it. Stop hiding behind your logo.
Involve your employees
Ensure that employees engage with and share your content, and post regularly on their own socials.
Plus dozens of real life examples and posts ideas you can start copying today.
The No-Nonsense Guide
to Social Media Success
A 6-step formula for social media success
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