Willow plans and pricing

Willow Kickstart

Best for smaller teams who want to save dozens of hours and outshine their competitors on social media.

More details

€ 2890 per year

per month, billed yearly

€867 per quarter

That's €289 per month.
Get two months free with an annual plan.

Willow Pro

Best for growing companies who want to grow company accounts and personal profiles through employee advocacy.

More details

€ 5450 per year

per month, billed yearly

€1635 per quarter

That's €545 per month.
Get two months free with an annual plan.

Willow Custom

Best for large teams with unique needs who want to configure a set-up that matches their needs and helps them grow strategically.

More details

Custom pricing

Typically between €720 & €1200 per month

Let's find the best plan for your needs

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"The one-on-one sessions are among the best benefits, as I can get help with the issue or pain point I am having at that time from someone who has come to understand the needs and goals of my company."
Jackie McIlroy
COO
United Codes
Open success story
"We were looking for something where we could plan ahead and post on multiple platforms without having to copy everything. It also had to be computer based, since not all is easily done on a smartphone. And as a bonus, we got some nice suggestions for posts."
Alain Carels
Owner
Carbofisc
Open success story
"We liked that Willow’s a Flemish, Dutch-speaking company, not some big corporate tool from the US."
Bart Verbunt
Co-owner, coach and trainer
mBraining Nederland
Open success story
"My favourite part of the tool is the fact that you can easily post on LinkedIn as well as Meta."
Ashley Galeyn
Brand Manager
Colorclub
Open success story

How will you win on social media in 2026?

The traditional way

  • Digital marketing agency
  • ChatGPT subscription
  • Notion or other collaboration tool
  • Analytics tool like Power BI
  • News and keyword tracking tool
  • Ghostwriter or social media coach

Multiple contracts.
Over €10,000 per year.

The Willow way

  • Personalised social media content via AI Agents
  • Social media platform with planning and analytics
  • Experienced social media coaches

One contract.
Starting from €2890 per year.

Let's find the best plan for your needs

Get a demo with free advice

Compare our plans and features

Kickstart

Pro

Basics

Social media channels

The number of social channels/pages you can connect to Willow. For example, one LinkedIn company page, one Instagram account and three personal LinkedIn accounts.

5

20

Scheduled posts

The number of posts you can plan in your calendar at any one time (per social channel). There is no daily, monthly, or yearly limit.

Unlimited

Unlimited

Quarterly Willow-certified captions

Every quarter, half of your content ideas will be educational posts. These are written by Will and reviewed by our experts.

13

26

Social media strategy

Quarterly strategy sessions

Book a quarterly session of up to 60 minutes to discuss your social media goals and strategy. Discuss metrics, best practices, ideas and more.

Monthly coaching sessions

Get more frequent coaching sessions so there's also room to discuss your personal branding or employee advocacy efforts.

-

Knowledge and support

Monthly webinars

Attend our exclusive webinars to sharpen your social media skills. Topics include Canva, social media ads, employer branding and more.

Support knowledge base

Got a question about the tool or package? Visit our FAQ where you’ll find how-to guides, common doubts and video tutorials.

Planning & scheduling

Auto-scheduling

Willow automatically schedules your posts at the optimal time for maximum engagement and impact.

Tagging

Tag anyone you want on LinkedIn. Willow is the only social media scheduler that allows for LinkedIn tagging without restrictions.

Visual calendar

See all your scheduled tasks and posts in one place with daily, weekly and monthly views. Easily drag and drop posts.

Bulk scheduling

Schedule and publish your posts on all channels at once.

Add visual content

Add photos, videos or PDF carousels for LinkedIn. No photos of your own? Browse our stock photo library.

Content Discovery

News Topics

Follow curated lists with news sources and content tailored to your industry.

Keyword tracking

Track specific keywords in Google and to curate your own news feed in Willow.

RSS feeds & news sources

Follow specific newspapers, blog magazines and more via their website or RSS feed. Can't find your favourite? Just ask us to add it.

Autmated content recommendations

The more you interact with your newsfeed through likes, bookmarks and post creation, the better the suggestions get.

Social media post ideas

Browse our library of a social media post ideas for each of the major social platforms. Learn best practices and bad practices. You’ll never find yourself staring at a blank content calendar again.

Topical calendars

Subscribe to industry or country-specific calendars that show important dates or holidays straight in your social media calendar.

Analytics

Individual post analytics

See a history of all of your published posts and track which ones are getting most likes, comments, clicks ...

Performance Overview

Gain insight into your overall engagement levels for each channel.

Employee leaderboard

See how often your employees post on their personal profiles and track who gets the most engagement on their posts.

Link tracking

Go beyond engagement metrics. Track who clicks your links in social media posts and know which posts generate most interest.

Pricing details

Monthly pricing - Annual billing

This is the monthly equivalent of a yearly subscription. The price does not include applicable taxes.

€ 259

€ 459

Monthly pricing - Quarterly billing

This is the monthly equivalent of a quarterly subscription. The price does not include applicable taxes.

€ 289

€ 545

Let's find the best plan for your needs

Get a demo with free advice

Do you have pricing-related questions?

What is a "Will" caption?

A "Will" caption is a social media post written by our AI Agent Will. He learns about your company and uses that information to write unique posts for your social media profiles. Our experts do an extra check for customers who receive social media coaching.

How much should I invest in social media?

It depends on your goals but you should always aim to get a positive return on investment. If you're looking for new employees or candidates, compare it to the cost of an extra recruiter. If you're looking for leads or awareness, compare it to a PR or traditional marketing agency. In the long term, social media is many times cheaper.

Why Willow instead of a marketing agency?

We could find dozens of reasons to choose Willow, but let's start with three. 1. Willow is many times cheaper. 2. You stay in full control of the content. 3. You'll learn how to manage social media yourself. Bonus: no annoyingly long feedback loops.

How much time should I invest in Willow?

The time investment in Willow is about the same as in a marketing agency. You have a regular meeting to talk about the goals and strategies. Time you'd spend giving feedback to an account manager, is now spend fine-tuning the post written by Will. Willow users spend about one hour per week or less on social media planning.

How do I convince my boss to get Willow?

We've noticed that people who'd love to use Will and Willow sometimes struggle to convince the managing partners or CEO. If you believe this might be an issue, book a free demo with us and will help you build a solid case based on testimonials and results of similar clients.

Does Willow have a partner network of marketing professionals?

If you need any help with website design, branding, blog posts and other marketing activities, we can connect you with the right partner.

Does Willow have a referral program for people who recommend Willow to others?

Yes. Are you a Willow user? Contact your Customer Success Manager for more details. Are you a (marketing) agency? Contact Sales for more details.

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Book a demo