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Willow plans and pricing

Willow Kickstart

Best for smaller teams who want to save dozens of hours and outshine their competitors on social media.

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€ 259

per month, billed yearly

Willow Pro

Best for growing companies who want to grow company accounts and personal profiles through employee advocacy.

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€ 459

per month, billed yearly

Willow Custom

Best for large teams with unique needs who want to configure a set-up that matches their needs and helps them grow strategically.

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Custom pricing

Typically between €720 & €1200 per month

Get a free consultation and find the best plan for your needs

Talk to a social media expert

Boost your social media journey with Willow Accelerate

One-time payment of € 1000

to make a head start and leave your competitors behind you.

Talk to an expert
I’m very satisfied with the coaching. The initial phase of creating the content plan was intensive. The follow-up has remained strong and ensures timely adjustments when needed. On top of that, the coaches consistently bring fresh content ideas to the table.
Wouter Coenen
Owner
Verzekeringen Coenen
Open success story
On LinkedIn, there aren’t many professionals from our area who have NOT seen us around. Everyone has somehow heard about Red Poppy before. That’s just perfect!
Lies Therssen
Founder
Red Poppy
Open success story
We wanted a platform that was easy to use, helped us create structured content calendars, and allowed us to schedule and publish posts automatically. Willow gives us exactly the user-friendliness and structure we were looking for.
Silke Cleys
Branding & Social Content Creator
Altro Vastgoedgroep
Open success story
"Willow has been a true partner in helping us grow our online presence. Their platform is easy to use, but what really makes the difference is the personal support. We’ve learned so much from the team and it shows in our results."
Andrea Leroy
Communication & Marketing Officer
Axis group
Open success story

How will you win on social media in 2025?

The traditional way

  • Digital marketing agency
  • ChatGPT subscription
  • Notion or other collaboration tool
  • Analytics tool like Power BI
  • News and keyword tracking tool
  • Ghostwriter or social media coach

Multiple contracts.
Over €10,000 per year.

The Willow way

  • Personalised social media content via AI Agents
  • Social media platform with planning and analytics
  • Experienced social media coaches

One contract.
Starting from €2890 per year.

Get a free consultation and find the best plan for your needs

Talk to a social media expert

Compare our plans and features

Kickstart

Pro

Basics

Social media channels

The number of social channels/pages you can connect to Willow. For example, one LinkedIn company page, one Instagram account and three personal LinkedIn accounts.

5

20

Team members (users)

The number of team members who get a Willow account to access the online platform.

1

5

Scheduled posts

The number of posts you can plan in your calendar at any one time (per social channel). There is no daily, monthly, or yearly limit.

Unlimited

Unlimited

Quarterly Willow-certified captions

Every quarter, half of your content ideas will be educational posts. These are written by Will and reviewed by our experts.

13

26

Social media strategy

Quarterly strategy sessions

Book a quarterly session of up to 60 minutes to discuss your social media goals and strategy. Discuss metrics, best practices, ideas and more.

Monthly coaching sessions

Get more frequent coaching sessions so there's also room to discuss your personal branding or employee advocacy efforts.

-

Knowledge and support

Monthly webinars

Attend our exclusive webinars to sharpen your social media skills. Topics include Canva, social media ads, employer branding and more.

Weekly open office hours

Join our weekly office hours to get personal feedback from one of our marketing experts.

Priority support

Go straight to the front of the line during open office hours. Email us any time with small questions and feedback requests.

-

Support knowledge base

Got a question about the tool or package? Visit our FAQ where you’ll find how-to guides, common doubts and video tutorials.

Planning & scheduling

Auto-scheduling

Willow automatically schedules your posts at the optimal time for maximum engagement and impact.

Visual calendar

See all your scheduled tasks and posts in one place with daily, weekly and monthly views. Easily drag and drop posts.

Bulk scheduling

Schedule and publish your posts on all channels at once.

Add visual content

Add photos, videos or PDF carousels for LinkedIn. No photos of your own? Browse our stock photo library.

Content Discovery

News Topics

Follow curated lists with news sources and content tailored to your industry.

Keyword tracking

Track specific keywords in Google and to curate your own news feed in Willow.

RSS feeds & news sources

Follow specific newspapers, blog magazines and more via their website or RSS feed. Can't find your favourite? Just ask us to add it.

Autmated content recommendations

The more you interact with your newsfeed through likes, bookmarks and post creation, the better the suggestions get.

Social media post ideas

Browse our library of a social media post ideas for each of the major social platforms. Learn best practices and bad practices. You’ll never find yourself staring at a blank content calendar again.

Topical calendars

Subscribe to industry or country-specific calendars that show important dates or holidays straight in your social media calendar.

Analytics

Individual post analytics

See a history of all of your published posts and track which ones are getting most likes, comments, clicks ...

Performance Overview

Gain insight into your overall engagement levels for each channel.

Employee leaderboard

See how often your employees post on their personal profiles and track who gets the most engagement on their posts.

Link tracking

Go beyond engagement metrics. Track who clicks your links in social media posts and know which posts generate most interest.

Pricing details

Monthly pricing - Annual billing

This is the monthly equivalent of a yearly subscription. The price does not include applicable taxes.

€ 259

€ 459

Monthly pricing - Quarterly billing

This is the monthly equivalent of a quarterly subscription. The price does not include applicable taxes.

€ 311

€ 551

Accelerated start (add-on)

Get personalised onboarding for you and your team with extra sessions to optimise your LinkedIn profile and make your branding social media ready.

€ 1000

€ 1000

Kickstart your socials

Talk to an expert

Get PRO content

Talk to an expert

Do you have pricing-related questions?

What is a "Will" caption?

A "Will" caption is a social media post written by our AI Agent Will. He learns about your company and uses that information to write unique posts for your social media profiles. Our experts do an extra check for customers who receive social media coaching.

How much should I invest in social media?

It depends on your goals but you should always aim to get a positive return on investment. If you're looking for new employees or candidates, compare it to the cost of an extra recruiter. If you're looking for leads or awareness, compare it to a PR or traditional marketing agency. In the long term, social media is many times cheaper.

Why Willow instead of a marketing agency?

We could find dozens of reasons to choose Willow, but let's start with three. 1. Willow is many times cheaper. 2. You stay in full control of the content. 3. You'll learn how to manage social media yourself. Bonus: no annoyingly long feedback loops.

How much time should I invest in Willow?

The time investment in Willow is about the same as in a marketing agency. You have a regular meeting to talk about the goals and strategies. Time you'd spend giving feedback to an account manager, is now spend fine-tuning the post written by Will. Willow users spend about one hour per week or less on social media planning.

How can I sell Willow internally?

We've noticed that people who'd love to use Will and Willow sometimes struggle to convince the managing partners or CEO. If you believe this might be an issue, book a free demo with us and will help you build a solid case based on testimonials and results of similar clients.

Do you have a partner network of marketing professionals?

If you need any help with website design, branding, blog posts and other marketing activities, we can connect you with the right partner.

Do you have a referral program for people who recommend Willow to others?

Yes. Are you a Willow user? Contact your Customer Success Manager for more details. Are you a (marketing) agency? Contact Sales for more details.

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Willow sales team: Floor, Brent and Ludwig
Talk to one of our experts