Red Poppy took matters into their own hands and saw better results than before.

As a small but ambitious recruitment agency, Red Poppy has always believed in the power of visibility. Staying active on social media was key to building trust and reaching the right clients. But like many small teams, Lies and Marjolein struggled with consistency, time, and inspiration.

Before working with Willow, they had tried outsourcing their content to a marketing agency. While that offered short-term relief, it didn’t give them what they really needed: a sense of ownership and control. The agency’s output didn’t always reflect their voice, and the costs quickly added up.

At the same time, they were juggling several common pain points:

• No consistent posting rhythm
• Not enough time or energy to plan ahead
• A need for practical, tailored guidance

That’s when they were referred to Willow by Jump4More, a bookkeeping firm who spoke highly of the platform. Jump4More found Willow easy to use and ideal for managing their own social media in-house—something that resonated with Lies and Marjolein.

After an online demo with Willow, they quickly decided to move forward with the collaboration and take social media back in-house, knowing Willow would also help them build skills, structure, and long-term momentum.

Red Poppy finally found a rhythm that works

Red Poppy partnered with Willow in December 2023 to build a solid foundation for their social media strategy. Through a combination of hands-on coaching and a powerful content planning tool, they now have the structure and the confidence they were missing.

Willow supported the Red Poppy team with content planning, copywriting, and making the most of each platform. The coaching helped them get clarity on what to post, when to post it, and how to make it resonate.

They focused on:

• LinkedIn as the heart of their community and visibility strategy
• Instagram as a creative testing ground, especially for video
• Facebook as a secondary channel to widen their reach.

What stood out most? The bite-sized coaching tips, actionable feedback, and ongoing support.

• The platform is very easy to use.
• Our social media coach keeps us sharp
• We learn something new every single day.

“Without Henrieke’s useful tips and tricks we would be nowhere today. She’s very clear in her communication and her advice really gave us a boost. She makes social media easy to understand, even for someone like me who isn’t a marketeer.”

More confidence leads to more visibility and engagement

Red Poppy has been working with Willow for a year and a half now and the results are beyond amazing. 

“Thanks to Henrieke’s coaching we got a lot better at content creation, consistency, execution and planning.”

Lots of nice words for our social media coach, but their efforts and the way they put the advice into practice are the main drivers behind their success.

Here are some results for the past 12 months: 

On LinkedIn, their main channel:

• Audience grew by 68% (to 3,701 followers)
• Impressions increased by 123% compared to the previous 12 months.
• Their engagement nearly doubled (+99.8%)

Cross-posting on Instagram has been more than worthwhile:

• 822% more impressions than last year.
• Their engagement exploded by 1,747%
• Even with a small audience Instagram is proving its potential with high-impact content.

On Facebook they got the desired reach without a lot of extra effort:

• Impressions grew 179%
• They cross-posted almost 200 posts, three times more than the year before.

“On LinkedIn, there aren’t many professionals from our area who have NOT seen us around. Everyone has somehow heard about Red Poppy before. That’s just perfect!”

And now they’re switching it up another gear

In the last three months of 2025, Red Poppy hit a new level of momentum. Their content strategy is clearly paying off with measurable impact on reach and community engagement.

• +32,947 impressions (+12%) compared to the previous three months.
• +3,077 engagements (+35%) compared to the previous three months.
• 590 new followers now vs 353 in the previous period.
  
  

Coaching gave them clarity, control, and a sense of momentum

Today, Lies and Marjolein feel more in control than ever. They know what to post, how to plan, and how to adjust based on results. Coaching gives them space to reflect, fine-tune, and keep learning about what works.

“Willow is truly an amazing social media platform. I would recommend it to any professional, especially SMEs who want to take control over their own social media marketing.”

And they’re just getting started. The next steps? Keep the momentum going. LinkedIn remains the cornerstone of their strategy, while Instagram is getting extra attention as a growth channel.

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