mBraining Nederland gains steady visibility thanks to a consistent social media presence with over 720 posts.

‍Bart and Wilbert run mBraining Nederland, where they organise training programs and events that help people connect their head, heart, and gut to make better decisions. In late 2023, they turned to Willow to streamline their presence across Facebook, Instagram, and LinkedIn, covering both the company pages and their personal profiles.

A social media planner that fits their needs 

What appealed to them straight away was how easy and flexible Willow felt. It wasn’t another rigid, corporate solution like Hootsuite. Instead, it offered a simple planner packed with ideas and inspiration, built with small businesses like theirs in mind.

“We liked that Willow’s a Flemish, Dutch-speaking company, not some big corporate tool from the US.” Bart

At first, they posted a lot of curated articles and news items that they found through Willow. Thanks to RSS integrations, they always have their best sources within reach. Unfortunately, they had to dial down this strategy a bit. While they can still access the content via Willow, their social media followers started bumping more and more into paywalls.

Nonetheless, they still find plenty of inspiration from events, training and personal stories. In the past twelve months, they’ve posted up to three times per week from their company pages and just below twice per week from their personal profiles — a total of around 720 posts scheduled via Willow, by just two people.

The social media results keep getting better

Over the past year, their content reached 37,370 people, that’s up 41.65% compared to the previous year. Their engagement and total audience also kept growing. 

And while they’re not attributing direct sales to social just yet, they’ve seen more newsletter sign-ups, and more online visibility that leads to questions from potential customers.

Social media has also become a strategic pillar of their overall marketing approach, as they often direct ads from elsewhere to their social channels. 

Especially their personal profiles are great drivers of growth. They’ve taken personal branding to their core with posts ranging from training sessions to book launches and promotional content.

Smooth sailing and steady growth

Since they started using Willow two years ago, they’ve never needed support. Yet, Willow set up a short call with them in November 2025 to see how everything is going, listen to their feedback and give some quick tips about features they might be missing.

One of those features they might be exploring more in the future is link tracking. This is especially interesting for them to better understand which events and posts drive the most interest. Combined with Willow’s analytics tools, this will help them double down on what’s working and fine-tune their strategy further.