How Acs Accountants manage social media for 10 offices without losing control
Willow helped Wouter Scholiers simplify social media management across 10 pages and grow Acs’s audience with 600+ followers.
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Acs Accountants is an accounting and advisory firm with 10 offices in the Kempen and Flemish Brabant, providing financial, tax, and business support to entrepreneurs. Sustainability plays an important role in its operations, with strong investment in digitalization and in generating a substantial share of its own energy. This focus enables Acs to work efficiently while contributing to responsible, future-oriented business practices.
Keeping multiple brands visible with one person behind the wheel
Wouter Scholiers is the driving force behind social media at Acs Accountants, a firm with a growing digital presence. He manages LinkedIn, Instagram, and Facebook for Acs Accountants, Campus Noorderkempen and several other associated brands.
By late 2022, their online presence was active but lacked the structure and clarity needed to consistently drive results. They were posting across platforms, but it was hard to track what was working and what wasn’t.
Growing complexity, shrinking visibility
Back in late 2022, Acs was active on LinkedIn, Facebook, and Instagram, but everything felt fragmented. Content only went live when there was time. Engagement was inconsistent. And most importantly, they had no clear view of what was working and what wasn’t.
That uncertainty came at a cost. Without insights, Acs risked wasting time on content that didn’t convert, or worse, losing ground to more consistent competitors. In the war for talent, that’s something they couldn't risk.
Finding clarity with Willow
Wouter needed a way to schedule across multiple platforms without losing the ability to tailor content per channel. He needed a clear view of what worked. He also needed a tool that could grow with Acs as the organisation and group kept expanding.
Willow delivered all of that.
“Willow delivers what they promise. And I like that they keep making the product better with useful features such as link tracking.”
With Willow’s scheduling platform, Wouter could plan and publish across LinkedIn, Facebook, and Instagram for close to a dozen pages without copy-pasting the same message. That flexibility let him stay efficient without sacrificing relevance.
When employer branding starts to pay off
The biggest win wasn’t just efficiency but more impact.
Employer branding has always been Acs’ main marketing focus. Last year, that focus clearly paid off. The firm hired a large number of new people, supported by a consistent and visible presence on social media.
Today, the results are so strong that Acs may even need to reconsider its marketing priorities.
Seeing the numbers behind the effort
Insight made the difference. With Willow’s analytics and link tracking, Wouter could finally see what worked and why.
Posts like "Dit jaar vieren we 50 jaar Acs" reached over 7,000 views and drove 162 clicks. Even smaller posts pulled in strong engagement.
Those numbers aren’t vanity. They show traction. They prove that the content is being seen by the right people and leading them to act.
In the past 12 months alone, Acs has grown its social audience by 15.15% across the three main channels, gaining 360 new followers. Campus Noorderkempen saw a staggering 316.67% growth, picking up 158 followers.
What changes when you see the numbers?
Before Willow, Wouter couldn’t confidently say what was working. Now he can see which messages perform, which formats drive clicks, and which brands need more focus.
That means better decisions.
That means time spent on what moves the needle.
That means less guesswork and more growth.
Acs still has big ambitions. But now, with Willow, they’re moving forward with clarity, structure, and results to back it up.
