Introduce turned consistency into measurable social media growth
How Arjen uses Willow to build a consistent, insight-driven LinkedIn presence for a high-end HR consultancy
Introduce is an HR consultancy partner who offers solutions through four strategic business units: Intermin Management, Recruitment & Selection and Assessment Centers. As a high-end HR provider, they stand out through a people-centered, quality-driven approach built on mutual trust, sustainable connections, and personal collaboration. Their areas of expertise include HR, Supply Chain, Logistics & Procurement, Engineering & Production, Sales & Marketing, and Finance.
A deliberate choice for structure and ownership
For Introduce, social media had to support their positioning as a high-end HR partner without becoming overly complex or disconnected from who they are. The goal wasn’t to outsource communication, but to create a clear structure that would allow them to manage social media internally with confidence and intent.
In November 2023, after years of informal conversations and reference checks, Introduce started working with Willow. They chose a PRO plan that combined platform access with one-on-one coaching to get more structure, direction, and social media advice.
What they liked most about the platform is the monthly and yearly overview of published and scheduled posts, combined with analytics, content suggestions, and content inspiration. That allowed them to plan content ahead of time, experiment with different formats, and analyse what worked.
“We built our marketing strategy around Willow’s annual planning calendar. Willow closely monitors our analytics, allowing us to keep growing while making our marketing and content creation increasingly diverse and consistent.”
Social media coaching that turns strategy into action
Through the monthly social media coaching sessions, they got hands-on guidance tailored to their situation. They worked with a dedicated Willow expert who reviewed their content, suggested improvements, offered ideas for recurring formats, and helped refine copy and visuals.
“Kjell was punctual, thorough, and always kept his commitments. He took the time to give valuable feedback and proactively suggested ways to optimize and improve our current marketing approach.”
The goal was clear: build a system that would allow them to manage social media themselves with real results.
Continuous improvement, year after year
After a strong first year, Introduce shifted to a more flexible setup, adapting the support to their internal pace and limited time for marketing.
By now, they had learned the basics and they had a solid structure in place to post consistently on LinkedIn via the company page and a few personal profiles. As always, their consistency paid off with even better results.
Compared to their first year with Willow:
- Impressions grew by 10.92%, reaching 98,178
- Engagement rose by 13.92%, with 8,585 interactions
- Followers increased by 13.72% (from 7,951 to 9,042)
They achieved this by posting no fewer than 118 times. They used carousels, videos, GIFs, and job visuals to test what works best for them and to keep their followers engaged. Link tracking allowed them to learn from their experiments and see which job posts attract the most interest via social media.
A system that supports long-term growth
Today, Arjen works with a clear and realistic social media framework that fits Introduce’s way of working. Content is planned ahead, performance is reviewed regularly, and decisions are guided by insight rather than guesswork.
Social media has become a natural extension of Introduce’s employer branding and communication: consistent, professional, and human. With the right structure and support in place, Introduce can keep building visibility and relevance, one well-considered post at a time.
