Will is your posting companion that lives in WhatsApp. Voice-note an idea on your commute — get back a post that sounds like you, ready for LinkedIn.
Trusted by thousands of founders, consultants and busy professionals who post on LinkedIn. 14-day free trial — no card required.
You have the ideas. You have the expertise. Will helps you to post in the moment so you keep the momentum.
By the time you sit down to write, the thought is gone — or it comes out stiff and corporate. The good ideas arrive on the move: on the commute, between meetings, walking the dog.
Will lives where you already are. Send a voice note, a half-formed thought, a link in a chat with Will — and it comes back as a post in your voice, before the idea cools.
No new tab, no composer, no blank page. The whole loop happens in the thread you already have open.
A voice note on your commute. A photo of a whiteboard. A link to an article. A one-line thought. However the idea arrives, send it to Will on WhatsApp.
→It asks a sharp follow-up question or two, then writes a LinkedIn post in your voice: structured, specific, and built to stop the scroll.
→Too formal? Want a punchier hook? Just tell Will in WhatsApp. Iterate by chatting the way you would with a friend — until the post is exactly right.
→Approve it and Will schedules or publishes straight to LinkedIn. From idea to live — without ever opening another app.
→Will is for the ones who have ideas at the worst possible times, and never sit long enough to fight a blank page.
Talk, don't type. Will turns a rambling voice note into a tight, structured post — no thumbs required.
The more you use it, the more it sounds like you — not a robot. Your edits teach it every time.
It's just WhatsApp. Nothing to download, nothing to learn, no password to forget.
Idea at 6am or 11pm? Will is already in the thread, ready when the thought lands.
Effortless, instant, already open. The place a thought becomes a voice note in two seconds.
On-brand, scroll-stopping, scheduled or live. The place that builds your reputation while you move.
We track and rank how top executives show up on LinkedIn — who posts, who builds a following, and what consistency looks like. A clear picture of the bar you're posting against.
I went from posting once a month to three times a week. The voice-note thing is genius — I draft posts walking the dog.
It actually sounds like me. That's the part I didn't expect — and the part that made me keep going.
No tiers, no add-ons, no per-post limits. Use free forever.
For only €15/month you get your always-on, always-available posting buddy.
Will is part of the Willow family — built by the same team, usable entirely on its own.
Save the number, send a thought, and watch it come back as a post that sounds like you.
