Willow vs Hootsuite.

Hootsuite is a broad enterprise suite for scheduling, listening and ads. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.

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Choose Willow if

You want done-for-you content, not another dashboard to master.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose Hootsuite if

You need enterprise-scale listening, ads and team controls.

  • Social listening and brand monitoring at scale.
  • Paid and organic social managed together.
  • Deep permissions for large, multi-brand teams.
Best forLarge marketing teams and enterprises running listening, ads and many brands in one place.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; Hootsuite leans enterprise social suite.

Feature WillowThe B2B social engine HootsuiteEnterprise social suite
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. 30-day free trial.
Pricing Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. Standard €159/month: up to 10 accounts, unlimited scheduling and DM automations. Advanced €339/month: benchmarking against 20 competitors, bulk scheduling up to 350 posts and unlimited accounts. Enterprise Custom is tailored, priced on request.
Coaching ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. –Hootsuite Academy tutorials, guides, webinars and certifications; dedicated support only on Enterprise — no one-on-one coaching.
Support Native English and Dutch support during office hours, plus a dedicated account manager per customer. Help centre and Academy; dedicated chat, email and support on Enterprise Custom.
Publishing & scheduling
Scheduling Unlimited social media scheduling with no time horizon. Unlimited scheduling on all paid plans; bulk scheduling up to 350 posts on Advanced.
LinkedIn tagging Tag people and companies on LinkedIn without restrictions. LinkedIn tagging limited to connections and page followers.
Best time to post Best time to post recommendations based on years of customer analytics. AI-powered Best Time to Post based on historical engagement.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Post- and account-level analytics with competitor tracking, posting frequency and sentiment.
Link tracking Link tracking for every link in your posts. Built-in link shortening and URL click tracking.
Data export Export analytics as a clean, visual PDF. Custom reports exportable as PDF or CSV.
Content, AI & inspiration
AI & content generation Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. AI assistant generates captions and video scripts and suggests trending topics, hashtags and ideas per industry, with AI in competitive analysis.
News & discovery Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. Discovery streams and competitor insights for content ideas.
Post inspiration Best practices and topical calendars for post inspiration. Content library, templates and trend discovery.
Academy Extensive guides on social media fundamentals. Hootsuite Academy with free and paid certifications.
Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Hootsuite on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

Compare in ChatGPTCompare in Claude

Willow vs Hootsuite, in short.

Ask us anything
Is Willow a good Hootsuite alternative? +
If you want the posts written for you and a coach who answers, yes. Hootsuite is a powerful suite to operate — Willow does the work rather than just organising it, without enterprise complexity or pricing.
Does Willow have approval workflows? +
Yes. Every draft can be approved, edited or skipped, with configurable reviewers on higher plans and a full audit trail — built for regulated professional-services firms.
How does pricing compare? +
Hootsuite's Standard plan is €159/month and Advanced €339/month, with Enterprise custom-priced. Willow is one all-in fee (€289–€545/month) covering content, coaching, analytics and 20 channels — no per-seat climb.

Compare Willow with other tools.

vs Buffer vs Sprout Social vs Planable all See all comparisons

See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

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“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants