Businesses are winning on social media with Willow.

Real people, not just logos in a grid. These are the faces behind the channels, and how they built a sustainable social media presence with Willow at their side.

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Accounting10 offices · multi-brand

How Acs Accountants manage social media for 10 offices without losing control.

Wouter Scholiers · Acs Accountants
+316%
Campus Noorderkempen
+600
New followers
Non-profit5 years on Willow

From traditional networking to 5,719 online followers for Streekfonds Oost-Vlaanderen.

Koen Brebels · Streekfonds Oost-Vlaanderen
+48%
LinkedIn engagement
543
Posts in a year
HR · CoachingMulti-brand founder

3× more reach with less stress: how Bluesalt HR scaled social with Willow.

Sophie Corona · Bluesalt HR & more
73%
Top engagement
6 + 1
Brands & profiles
HR & Recruitment5 years on Willow

From 1,500 to 5,000+ followers for P.A. Recruitment — a sustainable system.

Joyce & Michaël · P.A. Recruitment
+30%
Audience YoY
300+
Posts / year
HR & RecruitmentSolo founder

How Jan Willem van Bedaf used structure, strategy, and coaching to grow a loyal audience across LinkedIn, Instagram, and Facebook.

Jan Willem van Bedaf · Osiris Recruitment
+65%
Audience growth
+455
New followers
HR & RecruitmentBilingual · Through parental leave

How Weevo HR kept posting almost weekly, even through four months of parental leave.

Amber Wijnsouw · Weevo HR
+13.8%
Followers · 22 months
26
Posts during leave
HR & RecruitmentHigh-end consultancy

How Arjen at Introduce uses Willow to build a consistent, insight-driven LinkedIn presence.

Arjen · Introduce
9,042
LinkedIn followers
+13.7%
YoY growth
Executive Search2nd chance

From frustration to success: how High Touch gave Willow a second chance — and it paid off.

Wilko & José · High Touch Executive Search
Agro-food
International C-suite
Round 2
It clicked
ICTCOO-led

From niche to noticed — how Jackie at United Codes grew followers by 31% in a year.

Jackie McIlroy · COO, United Codes
+31%
LinkedIn followers
100+
Engaged / post
AccountingFamily-run · Recruitment

From hesitation to a thriving social presence at Godderis Accountancy.

Francky, Xander & Michelle · Godderis
127K
People reached
50
Posts in 6 months
Accounting5 years on Willow

How Carbofisc turned a free trial into a lasting multichannel strategy.

Alain Carels · Carbofisc
+10%
Audience YoY
4
Channels managed
Media · PodcastTop 10 BE business pod

How Peter Snauwaert schedules a month of social for PS:Grow in 30 minutes.

Peter Snauwaert · PS:Grow podcast
400K+
Reach on viral post
30 min
Per month of content
ICT · Multi-brand17 pages

How Fieldside boosted brand visibility across 17 social media pages — and counting.

Jeroen Pets · Fieldside
17
Pages, one platform
+19.6%
Main page audience
Wealth managementFamily-owned

What you can learn from Leo Stevens' social media investment strategy.

Jill de Ranter & Yentl · Leo Stevens
147K
Impressions · 12 mo
+142%
Engagement YoY
ConsultingTraining & events

How Bart and Wilbert use Willow to plan smarter, stay consistent, and turn personal branding into a steady growth engine.

Bart & Wilbert · mBraining Nederland
720+
Posts in a year
+41%
Reach YoY
HR & RecruitmentSolo · Medtech

How Pono's Inge Neels turned LinkedIn into a pipeline machine — viral posts over 268,000 impressions.

Inge Neels · Founder, Pono
268K
Impressions / post
91
Posts in a year
WellnessScience-led · Solo

How Nutra Health nearly doubled LinkedIn impressions by showing up weekly.

Marc Lewis · Nutra Health
+85%
Impressions / 90 days
+277%
Engagement / 30 days
HR & RecruitmentMulti-brand · 44 channels

How Farrow runs 44 social channels for a whole recruitment network.

Candy Townsend · Farrow
44
Channels live / month
5,560
Posts / 12 months
ICT · SoftwareFounded blank-slate

How Triniti Solutions found the confidence to start — then grew impressions 215% in a year.

Rick & Danny Zwart · Triniti Solutions
+215%
Impressions YoY
+235%
Engagement YoY
CybersecurityCo-founder led

How Spinae's co-founder turned LinkedIn into a new growth engine.

Stijn Boussemaere · Co-founder, Spinae
+21.74%
Company followers
1,450+
Personal LI followers
ConstructionMulti-brand · 11 locations

How Groep Verhelst runs social across multiple teams and activities.

Linda Verkempinck · Groep Verhelst
800+
Posts per year
+37%
Followers / 2 yrs
ConstructionEmployer branding

How Vulsteke doubled growth across LinkedIn, Instagram and Facebook in a year.

Annelore Verlinde · Vulsteke Commercial Buildings
+102%
Engagement YoY
+1,474
New followers
ConstructionSide-of-desk

How Novus Projects made social media manageable on a busy construction schedule.

Jay Detroyer · Novus Projects
3,018
Total followers
+443
New / 12 months
LawPartner-led

How LM&DS established itself on LinkedIn — without posting weekly.

Sven, Senne, Annelore & Nina · LM&DS
+100%
Impressions YoY
+124%
Engagement YoY
Agency17 pages · 6 brands

652,000+ impressions across six brands: how Colorclub scaled social media with Willow.

Ashley Galeyn · Colorclub
652K
Total impressions
17
Pages managed
HR & Recruitment6 years · ~100K followers

Axis Group built a social media powerhouse in six years with Willow.

Andrea Leroy · Axis Group
~100K
LinkedIn followers
19
Employee profiles connected
InsuranceSolo owner

From zero to a consistent, authentic social media presence at Verzekeringen Coenen.

Wouter Coenen · Verzekeringen Coenen
0
Starting point
Coach + AI
Support model
Real estateMulti-brand

Altro Vastgoedgroep grew engagement by 75% in a year across multiple brands.

Silke Cleys · Altro Vastgoedgroep
+75
Engagement growth
3
Channels managed
HR & RecruitmentRecruiter-led

How Enjoy Jobs doesn't have to worry about social media.

Fien Desmet · Enjoy Jobs
AI-assisted
Content sourcing
Recruiter-led
Team role
Communications100+ posts/yr

Genscom built a strong social media foundation with Willow.

Lena Raeymaekers · Genscom
100+
Posts scheduled
Coach + platform
Support model
Real estate techEmployee advocacy

How Immowi International uses employees in their multi-channel social media approach.

Anton De Clercq · Immowi International
Employee-led
Approach
Multi-channel
Focus
SoftwareEmployee advocacy

How Itineris scaled its employee advocacy program.

Jonas De Backer · Itineris
Employee advocacy
Program
Ready for more
Outlook
CoachingGlobal client base

How Jason Frazell built an online presence for his coaching business.

Jason Frazell · Jason Frazell Coaching
Global
Client base
Solo founder
Format
Financial coachingSet it & forget it

How Profit Matters builds trust on social media.

Ashley Ingle · Profit Matters
"Set & forget"
Approach
Trust-building
Focus
Sales trainingGrew through a crisis

How SalesWise continued to grow their business and socials during a crisis.

Gunter America · SalesWise
Grew visibility
Outcome
Attracted talent
Also
HR & Recruitment5 profiles · +27%

How SuccesJobs posts 600+ times per year without getting distracted by social media.

Tine Coussement · SuccesJobs
600
Posts per year
+27
Audience growth · 12 months
Software100s of posts/yr

How Testersuite doubled their output and levelled up their LinkedIn strategy.

Erwin Cammelbeeck · Testersuite
100s
Posts per year
Output
Product launch0 → 1,000 followers

How Will's LinkedIn company page went from 0 to 1,000 followers in under a year.

Ludwig Dumont, Kjell Vandevyvere · Will (by Willow)
1,000
Followers · 11 months
1,100
New product users
HR & Recruitment56-week streak

How a 56-week streak leads to lasting impact on social media.

Inge Neels · Pono
56 weeks
Posting streak
Recognised expert
Reputation
HR & RecruitmentFounder-led

Red Poppy took matters into their own hands and saw better results than before.

Lies Therssen · Red Poppy
Dedicated coach
Support
Multi-channel
Growth
HR & MarketingActive customer

We Are Jane: building a steady social media presence with Willow.

Sofie Vanden Berghe · We Are Jane
HR & Marketing
Ownership
Active customer
Status
LawExtended partnership

Why Quinz ruled in favour of an extended social media partnership with Willow.

Thijs Vancoppernolle · Quinz
6 months
Trial period
Extended
Verdict
InsuranceWillow Create customer

How Verzekeringskantoor Coenen went from good bursts to always-on with Willow Create.

Wouter Coenen · Verzekeringskantoor Coenen
2023
Posting with Willow since
Willow Create
Upgrade
Law200+ lawyers

How 200+ lawyers use Willow to build a credible LinkedIn presence — our most-developed industry vertical.

Cresco · Quinz · and many more
200+
Lawyers coached
1 ebook
For Lawyers
★ In their own words

What it actually feels like to work with Willow.

My Willow is all done for the coming weeks, so I'm switching it off for now. Everything is scheduled and things can calm down a bit.

Inge Neels
Founder, Pono

It's easy. You know the best moments to post, everything can be set up in advance — and then you don't have to think about it anymore.

Joyce & Michaël
P.A. Recruitment

As a company with no real marketing experience, I have learned quite a lot from my sessions. I always come away with something actionable.

Jackie McIlroy
COO, United Codes
ACS Accountants
Quinz
Cresco
Fieldside
Weevo HR
Itineris
United Codes
Osiris Recruitment
ACS Accountants
EzwConsult
Carbofisc
Pono

+ more across the Benelux and beyond.

See your firm modelled live in a 30-minute demo.

We'll pull your firm's existing content, model one of your partners' voices, and show you what week one would look like.

“Besides the 1-on-1, my favourite part is the calendar view — that’s my daily dashboard of what’s going on and what’s upcoming.”
JM Jackie McIlroyCOO · United Codes