Introduce is an HR consultancy partner offering solutions through four strategic business units: Interim Management, Recruitment & Selection, and Assessment Centers. As a high-end HR provider, they stand out through a people-centered, quality-driven approach built on mutual trust, sustainable connections, and personal collaboration. Their expertise spans HR, Supply Chain, Logistics & Procurement, Engineering & Production, Sales & Marketing, and Finance.
A deliberate choice for structure and ownership
For Introduce, social media had to support their positioning as a high-end HR partner without becoming overly complex or disconnected from who they are. The goal wasn't to outsource communication — it was to create a clear structure that would allow them to manage social media internally with confidence and intent.
In November 2023, after years of informal conversations and reference checks, Introduce started working with Willow. They chose a PRO plan that combined platform access with one-on-one coaching to get more structure, direction, and social media advice. What they liked most about the platform: the monthly and yearly overview of published and scheduled posts, combined with analytics, content suggestions, and content inspiration. That allowed them to plan ahead, experiment with different formats, and analyse what worked.
Social media coaching that turns strategy into action
Through the monthly social media coaching sessions, they got hands-on guidance tailored to their situation. A dedicated Willow expert reviewed their content, suggested improvements, offered ideas for recurring formats, and helped refine copy and visuals.
The goal was clear: build a system that would allow them to manage social media themselves with real results.
Continuous improvement, year after year
After a strong first year, Introduce shifted to a more flexible setup, adapting the support to their internal pace and limited time for marketing. By then they had learned the basics and had a solid structure in place to post consistently on LinkedIn via the company page and a few personal profiles. As always, their consistency paid off with even better results.
Steady, insight-driven growth across every metric that matters.
They achieved this by posting no fewer than 118 times in year two. Carousels, videos, GIFs, and job visuals — testing what works best for them and keeping followers engaged. Link tracking allowed them to learn from their experiments and see which job posts attract the most interest via social media.
A system that supports long-term growth
Today, Arjen works with a clear and realistic social media framework that fits Introduce's way of working. Content is planned ahead, performance is reviewed regularly, and decisions are guided by insight rather than guesswork.
Social media has become a natural extension of Introduce's employer branding and communication: consistent, professional, and human. With the right structure and support in place, Introduce can keep building visibility and relevance, one well-considered post at a time.