About this course
Most professional service businesses know they should be visible on social media. Almost none manage it consistently. This course explains why — and gives you a repeatable framework to fix it.
We've spent eight years helping lawyers, accountants, recruiters, consultants and IT teams build a presence on LinkedIn and beyond. The firms that win don't have more time or a bigger budget than you — they have a system. Over ten short chapters, we break that system into six pillars you can act on this week, plus three strategic chapters on the questions every team eventually asks: organic versus paid, what social media can and can't do, and whether to outsource it or run it with a tool.
It's written for people who'd rather be doing their actual job than scrolling a feed for inspiration. No growth hacks, no chasing the algorithm — just the durable principles that have worked for thousands of B2B service businesses.
The six pillars, in one minute
Before you dive in, here's the whole framework at a glance. Each pillar gets its own chapter with examples; the strategic chapters that follow help you put it all in context.
Start at the introduction for the full picture, or jump straight to the pillar you're weakest on. Every chapter stands on its own.