A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
ContentStudio is a unified, AI-heavy social management tool with analytics. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; ContentStudio leans aI social management.
| Feature | WillowThe B2B social engine | ContentStudioAI social management |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 7-day free trial of premium features. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Standard €19/month: 5 accounts, 1 user, social analytics. Advanced €49/month: 2 workspaces, 50,000 AI text credits, competitor analytics and exportable/scheduled reports. Agency €99/month: 500 AI video credits, live training and guided onboarding. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Info Hub with a blog, help docs, glossary, case studies and n8n templates; no dedicated strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Info Hub with blog and help documentation; guided onboarding and live training on Agency. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited post scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best time to post recommendations based on engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Engagement, reach, clicks and follower-growth analytics for Facebook, Instagram, LinkedIn and Pinterest, with competitor rankings and side-by-side KPI comparison. |
| Link tracking | Link tracking for every link in your posts. | Built-in link tracking with automatic UTM generation and Google Analytics integration. |
| Data export | Export analytics as a clean, visual PDF. | Presentation-ready reports to share with team and clients. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI Studio writes captions and hashtags and generates visuals and video from text or voice; AI content generation draws on your website, files and brand voice. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No built-in content discovery or news feed. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –A personal media library, but no content inspiration feed. |
| Academy | Extensive guides on social media fundamentals. | Info Hub — blog, glossary, case studies and n8n templates. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and ContentStudio on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”