A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Kontentino is an agency tool centred on client approvals and brand safety. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Kontentino leans agency approval workflows.
| Feature | WillowThe B2B social engine | KontentinoAgency approval workflows |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Analytics is always a paid add-on. Starter €49/month: 100 posts, 10 profiles, 3 users. Starter+ €79/month: video-call support and 500 AI prompts. Standard €109/month: unlimited posts, 40 profiles, up to 30 users. Custom adds a dedicated account manager and onboarding. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Tutorials, onboarding videos and a Help Center; a special care plan only on Custom — no dedicated strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center, tutorials and onboarding videos; video-call support from Starter+. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Starter schedules 100 posts/month; Standard is unlimited — with multi-stage client approvals. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | –No personalised best time to post recommendations. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics available as a paid add-on — per-post and account performance with competitor benchmarking. |
| Link tracking | ✓Link tracking for every link in your posts. | –No built-in URL click tracking for scheduled posts. |
| Data export | Export analytics as a clean, visual PDF. | Custom export reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI creates and enhances copy with automatic hashtag suggestions and multilingual captions. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No dedicated news, RSS or keyword discovery feed. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Inspirations feature on the Standard plan for creative planning. |
| Academy | Extensive guides on social media fundamentals. | Blog and help docs. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Kontentino on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”