A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Metricool pairs affordable scheduling with strong analytics and ads reporting. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Metricool leans analytics & scheduling.
| Feature | WillowThe B2B social engine | MetricoolAnalytics & scheduling |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | Free plan plus a 7-day premium trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Free plan (30 days of analytics + AI assistant). Starter €16–€29/month: unlimited publishing, Canva/Drive and LinkedIn. Advanced €43–€130/month: custom reports, X analytics and role-based collaborators. Custom plan adds a dedicated account manager. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Human email and real-time support plus Metricool Academy; a dedicated account manager only on the Custom plan — no social coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Human email support and real-time assistance, plus Metricool Academy guides. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Free plan schedules 20 posts/month; paid plans publish unlimited, with an ads and analytics view. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best time to post from your own analytics. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Detailed analytics per network with clear visualisations; multi-brand comparison via Looker Studio on Advanced. |
| Link tracking | Link tracking for every link in your posts. | Smartlinks track clicks and conversions in real time on all posts. |
| Data export | Export analytics as a clean, visual PDF. | Custom reports with PDF export. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI generates captions, adds emojis and hashtags, and suggests ideas from platform trends. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No dedicated news, RSS or keyword discovery feed. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Trending hashtags, best posting hours and a media library. |
| Academy | Extensive guides on social media fundamentals. | Metricool Academy guides and tutorials. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Metricool on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”