A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Ordinal (formerly Assembly) is a founder- and B2B-focused social tool with AI drafting. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Ordinal leans startup & B2B social.
| Feature | WillowThe B2B social engine | OrdinalStartup & B2B social |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial of premium features. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Starter €95/month: up to 3 seats, 4 accounts and scheduling. Pro €265/month: unlimited seats and API & MCP access. Enterprise (custom): custom user permissions and prioritised support. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Chat and email support, a Help Center, and demo/onboarding calls; no structured coaching programme. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Chat and email support with a Help Center; demos and onboarding calls available. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited multi-platform post scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post recommendations from historical performance. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Daily content reporting across channels (followers, engagement, impressions, trends) on Pro. |
| Link tracking | ✓Link tracking for every link in your posts. | –No clear click tracking feature. |
| Data export | ✓Export analytics as a clean, visual PDF. | –No mention of exportable reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI post drafting built into the workflow, AI reporting that detects what drives engagement, and connection to external AI tools like ChatGPT. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No external content inspiration or discovery feed. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Ideas & drafts system with structured campaign planning. |
| Academy | Extensive guides on social media fundamentals. | Help Center documentation. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Ordinal on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”