A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Statusbrew focuses on engagement, moderation and a unified inbox. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Statusbrew leans engagement & moderation.
| Feature | WillowThe B2B social engine | StatusbrewEngagement & moderation |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Lite €69/month: 1 user, 5 accounts, all-in-one Social Inbox. Standard €129/month: email & chat support and Google My Business integration. Premium €229/month: competitor benchmarking, AI sentiment analysis and priority support. Enterprise (custom pricing): unlimited users/accounts, a dedicated account manager and compliance support. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center with guides and tutorials plus email/chat support (priority on higher tiers); no structured coaching program. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with guides and tutorials; email and chat support, with priority assistance on higher tiers. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited post scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post recommendations from past engagement and audience activity. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post- and profile-level analytics (engagement, reach, impressions, clicks) with custom dashboards and campaign comparison across channels. |
| Link tracking | Link tracking for every link in your posts. | Link tracking via URL shorteners and campaign tracking. |
| Data export | Export analytics as a clean, visual PDF. | Exportable reports (PDF/CSV). |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates captions and ideas, rewrites/optimises content and suggests inbox replies; Premium adds message prioritisation and sentiment detection. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | AI-generated content ideas and variations. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –No built-in content inspiration feed. |
| Academy | Extensive guides on social media fundamentals. | Guides and help docs. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Statusbrew on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”