A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Swat.io is a professional social management tool with a strong engagement inbox. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Swat.io leans engagement & publishing.
| Feature | WillowThe B2B social engine | Swat.ioEngagement & publishing |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial of premium features. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Small €39/month: 3 channels, unlimited posting, 1-year storage. Medium €89/month: 5 channels, 5 users, image/video editor and campaigns. Large €199/month: unlimited storage, extended permissions and planning channels. Custom €599/month: dedicated account manager and individual setup. The Inbox add-on doubles each plan’s price. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center with tutorials and best practices; no dedicated strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with tutorials; a dedicated account manager on the Custom plan. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Free plan schedules 50 posts/month; paid plans publish unlimited, with approval flows. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post recommendations from past engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post-level analytics (likes, comments, shares, reach) across platforms — available as a paid add-on. |
| Link tracking | ✓Link tracking for every link in your posts. | –No built-in URL click tracking for scheduled posts. |
| Data export | Export analytics as a clean, visual PDF. | Export analytics data as a report. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates post captions from prompts. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No built-in news, RSS or discovery feed. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –No built-in best practices or content inspiration feed. |
| Academy | Extensive guides on social media fundamentals. | Help Center with tutorials and best practices. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Swat.io on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”