A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Typefully is a focused writing tool for X, LinkedIn, Threads and Bluesky. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Typefully leans x & LinkedIn writing.
| Feature | WillowThe B2B social engine | TypefullyX & LinkedIn writing |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No free trial for paid plans; a free plan exists. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Free plan: 1 social set, 15 scheduled posts/month and the content calendar. Creator €12.50/month: unlimited scheduling, AI writing and pro engagement tools. Team €29/month: unlimited members and collaboration. Agency €79/month: unlimited teams & clients and 50 social sets. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Email support and a Help Center; learning is community-driven — no structured coaching program. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Email support and a Help Center; community-driven learning. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Free plan schedules 15 posts/month; unlimited on paid plans. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post suggestions from engagement, optimised especially for X. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics for X on paid plans (profile conversion, tweeting streaks) with CSV export; no cross-platform analytics suite. |
| Link tracking | Link tracking for every link in your posts. | Basic link tracking via integrations and analytics. |
| Data export | Export analytics as a clean, visual PDF. | CSV export for X analytics; no advanced reporting exports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI is embedded as a co-writer — generates tweets, threads and LinkedIn posts, and rewrites and improves content. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No external trend discovery or news feed. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –Internal inspiration via AI content and a drafts system; no external discovery. |
| Academy | Extensive guides on social media fundamentals. | Blog and guides. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Typefully on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”