A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Viraly is an affordable scheduler with analytics and a link-in-bio tool. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Viraly leans scheduling & link-in-bio.
| Feature | WillowThe B2B social engine | ViralyScheduling & link-in-bio |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No free trial; a free plan is available. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Free plan: unlimited social sets, 10 scheduled posts, media library. Influencer €19/month: X analytics, subscriber analytics and 6 months of history. Business €49/month: 500 scheduled posts and hidden Viraly branding. Agency €99/month: unlimited scheduling, 2 years of history and 1,000 ideas per social set. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Onboarding docs and tiered support; a dedicated account manager on Agency — no structured coaching or strategic advisory. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Email support on Free, rising to a dedicated account manager on Agency; onboarding documents. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Free plan schedules 10 posts/month; paid plans from 200 to unlimited. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Automated optimised post queue that selects the best posting times. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Engagement metrics, audience demographics and behaviour with visual dashboards; report export on all plans (X analytics export from Influencer). |
| Link tracking | Link tracking for every link in your posts. | Link-in-bio tool with click tracking. |
| Data export | Export analytics as a clean, visual PDF. | Report export on all plans; custom branding on Influencer and above. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI caption generator, hashtag suggestions and content ideas, adapting to your brand voice. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Ideas board, RSS feed integration and AI-generated ideas. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Templates, saved ideas and an ideas board. |
| Academy | Extensive guides on social media fundamentals. | Onboarding documents and help resources. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Viraly on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”