Willow

vs.

Agorapulse

Last updated:
December 10, 2025

Willow

Agorapulse

Scheduling

Unlimited social media scheduling without time horizons.
Link tracking for links in social media posts.
Best time to post recommendations.
Unlimited scheduling across dozens of platforms.
AI assistant recommends best time to post.
Advanced link tracking with UTM parameters

AI integrations

Custom social media calendars and LinkedIn captions (Willow model).
AI assistants for writing, reports, hashtag suggestions, reply suggestions and alt text suggestions.

Analytics

Detailed analytics per channel with clean data visualisation.
Link tracking for links in social media posts.
Export your analytics as a visual pdf.
Analytics overview, reporting, trends insights and ROI tracking.
Advanced link tracking with UTM parameters
Global data exports or custom reports in pdf or csv

Content inspiration

Get ideas from newspapers, RSS feeds and keyword monitor in your dashboard.
Best practices and topical calendars for post inspiration.
Social listening and keyword monitor in blogs.
Post inspiration limited to blog posts.

Coaching and support

Monthly or quarterly social media coaching with a dedicated expert.
Extensive guides on social media fundamentals.
Native English and Dutch support during office hours.
No social media coaching.
Free social media academy.
AI chatbot with 24 hours human support on weekdays.

Pricing

14-day free trial
Monthly plans starting from €100 for 5 channels.
30-day free trial
Monthly contracts starting from $99 per user.

Summary

Best for

Best for

Why choose Willow

Why choose

Agorapulse

Klaar om je socials eindelijk te laten groeien?

Ontdek  de combinatie van een intuïtieve tool, een AI-agent en een marketingexpert; een oplossing die wél werkt voor social media.