Willow
vs.
Later
Last updated:
December 10, 2025
Willow
Later
Scheduling
Unlimited social media scheduling without time horizons.
Link tracking for links in social media posts.
Best time to post recommendations.
Scheduling limited to 30 posts per profile per month on the Starter plan.
Personalised best time to post suggestions.
Tracking links on campaign level or influencer-specific.
AI integrations
Custom social media calendars and LinkedIn captions (Willow model).
AI writer for Instagram captions, hashtag generation, and content ideas generator.
Analytics
Detailed analytics per channel with clean data visualisation.
Link tracking for links in social media posts.
Export your analytics as a visual pdf.
Hashtag insights, profile analytics, best-performing posts and audience insights.
Tracking links on campaign level or influencer-specific.
Export analytics as CSV (not for legacy plans)
Content inspiration
Get ideas from newspapers, RSS feeds and keyword monitor in your dashboard.
Best practices and topical calendars for post inspiration.
Create a media library and find use-generated content
Free podcast and resource library. Downloadable webinars.
Coaching and support
Monthly or quarterly social media coaching with a dedicated expert.
Extensive guides on social media fundamentals.
Native English and Dutch support during office hours.
No social media coaching.
Free social media & influencer marketing courses.
Chatbot and email support.
Pricing
14-day free trial
Monthly plans starting from €100 for 5 channels.
14-day free trial
Monthly plans starting from $25/month for one social set (1 account per channel).
Summary
Best for
Best for
Why choose Willow
Why choose
Later
Klaar om je socials eindelijk te laten groeien?
Ontdek de combinatie van een intuïtieve tool, een AI-agent en een marketingexpert; een oplossing die wél werkt voor social media.
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