Willow

Planable

Last updated:
December 10, 2025

Willow

Planable

Scheduling

Willow allows for unnlimited social media scheduling without time horizons.
Link tracking is possible for all links that are uploaded to social media posts.
Willow has best time to post recommendations based on years of customer analytics.
Willow user Interface
Schedule posts on 9 platforms with approval flows.
No guidance on best time to post
No link tracking in standard plans.

AI integrations

Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Elite plan.
AI writing assistant and free tools such as a hashtag generator and video script generator.

Analytics

Detailed analytics per channel with clean data visualisation.
Link tracking is possible for all links that are uploaded to social media posts.
Users can export their analytics as a clean visual pdf.
Top posts, audience insights and in-depth metrics.
No link tracking in standard plans.
Automatic monthly report as PDF.

Content inspiration

Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard.
The platform also includes best practices and topical calendars for post inspiration.
No features for news or content updates.
No built-in post inspiration. Free AI tools available.

Coaching and support

Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert.
Willow also provides extensive guides on social media fundamentals.
Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer.
No social media coaching.
Free or downloadable reports, guides and playbooks
Support via email.

Pricing

Willow has a 14-day free trial for the social media platform.
The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching. Plans have 20 channels and 5 users.
14-day free trial
Monthly plans starting from $39 per workspace (4 pages, unlimited users).

Summary

Best for

  • Accountants
  • Consultants
  • HR experts
  • IT companies
  • Lawyers
  • Real estate agents
  • Software companies

Best for

Why choose Willow

Why choose

Planable

Klaar om je socials eindelijk te laten groeien?

Ontdek  de combinatie van een intuïtieve tool, een AI-agent en een marketingexpert; een oplossing die wél werkt voor social media.

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