This month we shipped the biggest change Willow has had in a while: AI-powered content creation isnow available in a new Create tab.
Add your content profiles, pick a LinkedIn channel, and Willow writes and illustrates multiple posts for you. You preview, edit, and schedule each one directly from the tab. No more blank pages, playing around with ChatGPT, or copy-pasting between multiple tools. Create writes on-brand content for you based on your existing assets.
Alongside the launch, we shipped a handful of improvements that make the day-to-day smoother:
- See the status of your generated posts. Each post shows whether it's scheduled, published, or edited, so you always know where it stands.
- Progress indicator while content generates. A countdown timer tells you how long the batch will take to be completed.
- Choose your own channel. You decide where each batch lands in your calendar.
- Smarter duplicate detection. Willow checks every new post against the rest of the batch and regenerates anything that overlaps, so your plan stays varied.
Open the Create tab and run your first batch. Most accounts have their first week of posts ready to review in under five minutes.