Did you know carousel posts are one of the most engaging post types out there? They have a higher "dwell time" (the time spent looking at a post) and higher click-rate (swiping counts as clicks).
As of today, you can schedule and publish Instagram carousel posts directly from Willow. 🎉
This will not only save you lots of stress and time, but it also allows you to auto-publish engaging posts to your Instagram business account with just a few clicks!
What is a Multi-Image or Carousel post?
A carousel post, also known as a multi-image post, allows you to post up to 10 photos and videos in one Instagram post. They’re one of the most engaging formats for social media as they outperform single image posts almost every time!
The proof is in the numbers: 80% of Willow's top-performing posts over the last year have been multi-image posts. Below you find a selection of these posts as an example.
What Makes Carousel Posts so Great?
- They are one of the most engaging formats for social media.
- They allow you to explain more complex stories in an engaging, scrollable format.
- Manually posting multi-image posts is stressful and time-consuming.
Getting Started with Carousel Posts
Carousel posts are extremely versatile: Use them to give advice or tips, show your employees, tell a personal story, combine video and images, and much more.
We’ve listed some of our best-performing carousel posts in this blog post. When you’re ready to create your own, browse Instagram carousel templates on Canva.
Examples of Carousel Posts
To help you get started with creating carousels, we’ve made a selection of Willow’s Instagram carousel posts.
The secret to your social media success: Content pillars
How to use hashtags
Meet the team of Social Media Experts
The launch of Willow Academy
Employees & Workplace content
Work From Home
Introducing new team members
Team trip to Ibiza