Essential Content Curation Tips for Engaging Your Audience Effectively

Have you ever thought about how to manage your content effectively while still engaging your audience? You may have stumbled upon the idea of "stealing" content. But there are good ways and bad ways to go about it. What do we mean by this? Essentially, we advocate for good practices in content curation. Let’s explore why curation matters.

What is content curation and why is it important?

Have you noticed the overwhelming amount of content available online? Why is content curation important, then? Because:

1. The internet is flooded with content on almost every topic imaginable. If you can think of a subject, there is a wealth of articles, videos, and discussions available.
2. Much of this content is free to use. For instance, many articles on platforms like Forbes feature sharing buttons, making it easy to share on social media.
3. Content creators appreciate when their work is recognised. When their articles are seen, liked, and shared, it fosters a richer online discussion.
4. Perhaps most importantly, as a business owner, using curated content can save you valuable time. If you spend hours writing articles weekly, you may be losing potential revenue if your content strategy is not efficient.
5. Moreover, you might already be curating content, perhaps on a smaller scale. Every time you share an article on LinkedIn with your own commentary, you're engaging in content curation without even realising it!

How can curating content save you time each week?

Are you curious about how content curation can simplify your workload? Here's the reality: a business should aim to post on social media at least three to four times a week. This typically involves:

• Determining relevant topics to cover
• Creating or finding appropriate content
• Crafting engaging captions
• Choosing optimal posting times

For many business owners, this process can consume four to five hours weekly. How would you like to cut that time significantly? For a typical Willow customer, the entire curation process only takes about 30 minutes weekly. How is that possible?

• Willow’s platform identifies and suggests content tailored to the customer’s target audience.
• Users can filter the recommended articles and schedule the ones they find valuable. The more content you share, the better the suggestions become!
• By the end of it, you have a relevant batch of content ready to be shared on your channels.

Are you already intrigued? If you don’t yet have a Willow subscription, you can sign up for one here.

What should you consider when curating content?

What is the most crucial aspect of content curation? It’s essential to share what interests your audience, not just what appeals to you. This approach ensures that your audience remains engaged and invested in your content. Are you ready to start curating content that resonates with them?

So, how will you begin applying these content curation tips? You know what to do. 😉