Google My Business: Basics

If you already have a Google My Business page set up, scroll down to the extra resources to discover other useful articles!

Get found on Google

Today B2B buyers especially want to look for you rather than have you reach out to them. So you need to be very easy to be found for people actively searching for you or your services.

GMB makes your business listing visible to people who live in the town/city where you do business.

Makes you easier to get in touch with

Your prospective customers search for something on Google when they want to buy products.

Google My Business makes it possible to show them your

🌐 website

☎️ contact number

🌂 popular products

⭐ customer reviews

Your search terms

GMB tells you what someone typed into Google to find you in the search results.

This allows you to:

📈 optimize your website for these terms

💰 run ads on Google using these search terms

What are the steps you need to take to set up Google My Business

1. Go to the Google My Business website

From your browser, go to https://google.com/business and tap Sign Up or Log In.

2. Enter the name of your business

‍

Search for your business or create a business with that name.

3. Insert your business category

Google lists all categories for you to search through. Find yours, and press Next.

4. Enter your business location

Enter where your business is located. If you're not a store but instead you deliver the services to your customer directly, you can choose to hide your address.

You can further mention how far from your location you deliver your goods or services.

5. Enter where your customers are located

If you deliver your services in other towns and cities, you can list them here so when they search for you from that city, your listing might show up.

6. Get verified as a business by Google

Finally, you should get Google to verify your business so Google knows you're a real business.

If you're starting from scratch, Google might ask you to insert your mailing address.

Usually in about 5 days to a week, you receive a postcard with a 5-digit code on it. You sign into your Google My Business, select a location, and then click 'Verify Now.'

In the given field, insert the 5-digit code, and press 'Submit.'

7. Populate your profile

Now that you've set up your Google My Business, the next most important thing is to keep it updated.

ℹ️ Go to your Info tab and fill out all the necessary fields including your location, opening hours, important links, website etc.

🦠 Add important information regarding your availability during crises.