Effective Strategies to Grow Your LinkedIn Company Page

What makes LinkedIn an effective platform for building an audience? LinkedIn is unique. Users are eager to learn, be inspired, and connect. There’s less selling and more supporting, making it an ideal space for professionals.

Can businesses sell on LinkedIn? Absolutely! In fact, LinkedIn is the most successful social media platform for B2B companies. This post outlines simple strategies for small and medium-sized businesses (SMBs) that are just starting on LinkedIn and want to grow their company pages.

How can you invite your connections?

Inviting your connections is straightforward. First, go to your company page on LinkedIn. In the Admin tools menu, click on 'Invite connections.' This action is crucial for growth.

There's a limit of 100 invite credits per month for each company. If your company has multiple admins, divide the invites among yourselves. This way, you’re inviting people who genuinely want to follow your page. After sending the invites, wait for responses.

But many business owners overlook an important opportunity. Employees and customers often have their own vast networks that can be tapped into.

How do employees become your brand ambassadors?

Your employees can significantly boost your outreach. Did you know that an average employee has about 1,090 connections on LinkedIn? According to G2 Learning Hub, each employee offers twice the reach of your corporate account. If you have 5 to 10 employees, you could access a potential network of 8,000 to 10,000 people.

Why are employee recommendations so effective? A Nielsen study found that people are 83% more likely to trust a recommendation from someone they know. But remember, employees will only advocate if they genuinely believe in your company’s mission.

How can you tag employees in relevant posts?

Tagging employees in every post isn’t effective. Instead, focus on relevant content that interests your team. For example, if the post is about a sales success, tag your lead salesperson in the comments. Their input could spark more discussions.

Why should you share their posts?

Some employees actively post updates about their work and achievements. Sharing these posts boosts their visibility and enhances your engagement. For instance, if an employee shares a success story, repost it on your company page. It’s beneficial for both the employee and the business.

What about encouraging them to invite their connections?

Take it a step further by empowering employees to send invites from your company page. You can easily make them an admin. Once they have admin rights, they can invite their connections directly.

To add an admin, follow these steps:

1. Sign in to your Page admin centre.
2. Click on 'Admin tools' in the top right corner and select 'Manage admins.'
3. Enter the name of the person you wish to add (you must be connected on LinkedIn).

Once they are added, they can start inviting connections right away. This method leverages the trust that individuals have in their friends and connections and is especially effective for SMBs.

How can you notify employees about new posts?

A handy new feature allows you to notify employees when you post on LinkedIn. A simple like from a few colleagues can significantly enhance your post’s visibility. Their followers may then see your content and even follow your page!

Note that you can send out only one notification per week to avoid overwhelming them. Also, some regions may not have this feature rolled out yet.

How can customers act as your ambassadors?

Happy customers often make great advocates. Many businesses don’t consciously leverage this potential. How can you do better?

What content can you create about their problems?

Your business thrives when you address the problems that customers face. Content that resonates with their struggles fosters engagement and builds loyalty. Consider posting articles that directly speak to their challenges. You can even curate relevant content from other sources, as long as it helps your customers. By using appropriate hashtags, you can enhance visibility.

What’s the value of tagging customers in post comments?

Your target audience includes current and potential customers. If a post addresses a specific customer’s needs, tag them in the comments. Doing so strengthens your relationship and exposes your content to their network when they engage with it.

How can you encourage them to share your posts?

Encourage customers to share your posts. Their endorsement serves as a powerful recommendation for their audience. When a customer shares your content, their network is more likely to pay attention and may even follow your page.

All these techniques are uncomplicated yet effective. Social media algorithms favour engagement among friends, providing ample opportunities to grow your presence on LinkedIn.

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