Essential Social Media Marketing Strategies for Law Firms

The Rule of Thirds in Law Firm Social Media

In our e-book 'Win at Social Media for Lawyers,' we explore how to use the rule of thirds to structure your social media content strategically. This method is essential for establishing an engaging online presence.

1/3 Original content: Updates about you and your firm.

1/3 Curated content: Share valuable insights from others.

1/3 Social engagement: Interactions that build your brand.

Let’s examine how your law firm can effectively implement this strategy.

Adding value through original content

In a noisy online world, original content makes your law firm stand out. By sharing insights and behind-the-scenes looks, you add genuine value.

Tips and advice

Provide valuable insights, such as:
- Tips on legal processes
- Updates in your practice area
- Insights from your legal team
By offering actionable advice, you establish your firm as a trusted resource.

Case studies

Highlight your successes with case studies and positive client reviews. These narratives instill confidence among potential clients. A study by HubSpot shows that 70% of people trust peer reviews.

Debunking myths

Educate your audience by clearing up common legal misconceptions. Accurate information establishes your firm as a reliable authority and encourages informed decisions.

Behind-the-scenes content

Share glimpses of daily life at your firm. Introduce your talented team, share office culture, and create relatable content. This builds a personal connection.

Celebrating milestones

Post about achievements, from work anniversaries to personal accomplishments. Celebrations demonstrate expertise and connect with your audience personally.

Leveraging curated content

Curated content showcases your diverse knowledge. By sharing expert insights, you engage and inform your audience effectively.

Legal news and updates

Stay current by sharing relevant legal news. This keeps your audience informed about changes that may affect them. According to a 2020 report by the Legal Marketing Association, 65% of clients value firms that provide updates.

Legal resources

Recommend useful resources like:
- Articles
- Books
- Online tools
Sharing reputable sources builds credibility and assists your audience.

Building connections through engagement

Social engagement is vital for humanising your firm. Connect authentically with your audience and support your colleagues.

Reposting employee content

Promote your team members by sharing their posts. This encourages collaboration and highlights your firm’s supportive culture.

Sharing client and industry insights

When you find insightful posts from clients or colleagues, repost them with your perspective. This strengthens your network and demonstrates your firm’s involvement.

For more insights, download our free e-book 'Win at Social Media for Lawyers.' It covers strategies on target audience engagement, employee involvement, creating efficient workflows, and selecting the ideal social media platforms. Your law firm's success is just a click away!