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The Rule of Thirds
In our e-book 'Win at Social Media for Lawyers,' we delve into the importance of adding value to your social media posts using the rule of thirds. This social media strategy is the cornerstone of a successful online presence.
1/3 Original Content: Updates about you and your business.
1/3 Curated Content: Sharing content from others and surfacing ideas.
1/3 Social Engagement: Updates based on personal interactions that build your brand.
Let's delve into how you can effectively implement this strategy as a law firm.
Adding Value through Original Content for Law Firms
In a world full of noise, your law firm's original content sets you apart. By sharing your insights, knowledge, and giving a peek behind the scenes, you're not just adding value, but also setting yourself apart.
Tips and Advice for Law Firms
Offer valuable insights to potential clients. Share tips on legal processes, recent developments in your practice area, or insights from your team of legal experts. By providing actionable advice, you position your firm as a trusted source of knowledge.
Case Studies and Success Stories
Showcase your successes with case studies, positive client reviews, or milestones achieved by your firm. These stories highlight your firm's capabilities and instill confidence in your potential clients.
Debunking Legal Myths and Misconceptions
Educate your audience by debunking common legal myths and misconceptions. Providing accurate information establishes your firm as a reliable source of legal knowledge and encourages informed decision-making.
Behind-the-Scenes at Your Law Firm
Offer a glimpse behind the curtain. Share a day-in-the-life post, introduce your talented team, or showcase your office space. Such content humanizes your firm, making it more relatable to your audience.
Celebrating Personal and Professional Milestones
Share your achievements, whether they are work anniversaries, speaking engagements, or personal accomplishments. This not only demonstrates your expertise but also connects on a more personal level.
Leveraging Curated Content for Law Firm Engagement
Curated content allows your law firm to showcase a well-rounded understanding of your practice area. By sharing valuable insights from trusted sources, you demonstrate your commitment to keeping your audience informed and engaged.
Legal News and Updates
Stay current and share legal news and updates relevant to your practice area. This not only showcases your knowledge and expertise but also keeps your audience informed of changes that may affect them.
Legal Resources & Recommendations
Share useful legal resources like articles, books, or online tools that help your audience understand legal concepts or navigate legal processes. Recommend reputable sources that align with your expertise and the needs of your target audience.
Building Meaningful Connections through Social Engagement
Social engagement is the heart of your online presence. It's where you humanize your firm, connect with your audience, and support your colleagues. This is where your firm's authenticity and community-building skills shine.
Reposting Employee Posts
Support your team by sharing and reposting their posts. It sends a message of solidarity to your network and encourages your employees to be more active on LinkedIn.
Share Content from Clients or Industry Colleagues
Whenever you come across insightful LinkedIn posts from clients or industry colleagues, repost and add your firm's perspective or insights. This strengthens your network and showcases your firm's involvement in the industry.
This is just a taste of the valuable insights available in our e-book 'Win at Social Media for Lawyers.' For more in-depth strategies on improving your social media presence as a law firm, including choosing your target audience, involving your employees, creating a workflow, and selecting the right social media platforms, download the e-book for free. Your law firm's success on social media is just a click away!