Organic Posting

Why Your Business Needs Video

Video content is still getting amazing engagement rates.

By 

Elisa Encina Galnares

February 10, 2020

4 min read

In 2018, a number of digital marketing experts have started to express their concerns with regards to Facebook. Some even predicted the ‘death’ of the mother of all social media channels in terms of marketing. It doesn’t help that Mark Zuckerberg and co. are regular subjects of scandals, about fake news or privacy concerns, to name a few. The State Of Social 2019 Report however, sets the record straight: with a 93,7% adoption rate, Facebook is still the place to be for businesses. Closely tailed by Instagram (80,9%), Twitter (84,4%) and LinkedIn (70%). No surprises there.

According to that same report, video is on a relentless rise on Facebook. On average, Facebook video posts get at least 59 percent more engagement than other post types. Pretty compelling argument to start making videos for your business, right? Well, not quite.

Making a video is a laborious process. Yes, there’s tons of great software - even free - out there to get you started on your own with video. But if you want to produce something of quality, it’s going to take up a lot of your time anyways. You could also consider working with an agency, especially when you don’t feel too comfortable about your creative skills, or when you simply don’t have the time to do the work yourself. But that’s going to cost you. As a small business owner, you will have to carefully consider your options. Making smart choices is essential.

HubSpot research shows that 4 in 5 consumers believe that demo videos are helpful. Talking about smart choices, that’s a good indication, don’t you think? You’re welcome! A demo video is probably the foundation of any video marketing effort. Whether you’re selling software, a service or a product, it never hurts to show people in a video what they can expect of what it is you’re selling them. Especially when they don’t know you or your company.

Still not convinced that video should be higher up your priority list? Well, then here’s another valuable insight from the State Of Social 2019 report. In general, the most successful content on Facebook could be categorized as inspirational, funny, or practical. So next time you’re planning to post something on your social channels, make sure it fits in either one of them, or a combination!

And if you need any help finding content that will appeal to your target audience: drop us a line, we might be able to help you out!

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