Willow

Agorapulse

Agorapulse focuses on operational social media management, with strong inbox workflows, employee advocacy, and advanced analytics. Compared to Willow, it is designed for teams managing engagement at scale and measuring performance in detail. Willow takes a more coaching-led approach, with emphasis on strategy, LinkedIn-specific tagging, and in-app inspiration. The choice depends on whether teams value execution and reporting or coaching and strategic clarity.

Last updated:
December 23, 2025

Willow

Agorapulse

Scheduling

Willow allows for unnlimited social media scheduling without time horizons.
Link tracking is possible for all links that are uploaded to social media posts.
Willow has best time to post recommendations based on years of customer analytics.
Willow user Interface
Agorapulse includes a queue-based scheduler, a calendar view and bulk upload tools for posts.
Agorapulse calculates recommended publishing times based on engagement data for Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (Twitter).
Advanced link tracking with UTM parameters and Google Analytics integration is supported via PulseLink in bio pages.

AI integrations

Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Elite plan.
Agorapulse AI helps automate content creation with a writing assistant, reply suggestions, sentiment analysis, hashtag recommendations and alt text generation as part of the platform’s AI toolkit.

Analytics

Detailed analytics per channel with clean data visualisation.
Link tracking is possible for all links that are uploaded to social media posts.
Users can export their analytics as a clean visual pdf.
Agorapulse delivers detailed reporting dashboards covering engagement, reach, clicks, and follower growth per channel and profile.
Advanced link tracking with UTM parameters and Google Analytics integration is supported via PulseLink in bio pages.
Global data exports or custom reports in pdf or csv can be manually or automatically created.

Content inspiration

Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard.
The platform also includes best practices and topical calendars for post inspiration.
Agorapulse includes a social inbox for monitoring mentions, comments, and messages across LinkedIn, X, Instagram, Facebook, Reddit and the web.
Post inspiration can be found through external resources such as blog posts, guides, and best-practice examples.

Coaching and support

Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert.
Willow also provides extensive guides on social media fundamentals.
Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer.
Agorapulse provides guides and onboarding tips in the platform, but unlike Willow, they don't offer structured social media coaching sessions.
Agorapulse users can access a free resource centre with tutorials and webinars. They can also get a certified user badge the Agorapulse Academy.
AI chatbot with 24 hours human support according to priority levels tied to plan level.

Pricing

Willow has a 14-day free trial for the social media platform.
The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching. Plans have 20 channels and 5 users.
Agorapulse includes a 14-day free trial period for new users to test core features before purchasing.
The pricing is tiered by features and number of users, with clear caps on profiles per plan. Monthly contracts start from $99 per user.

Summary

Best for

  • Accountants
  • Consultants
  • HR experts
  • IT companies
  • Lawyers
  • Real estate agents
  • Software companies

Best for

  • Multi-client marketing agencies
  • In-house social media teams
  • Community and engagement teams
  • Customer support via social
  • Consumer-focused brands
  • Public sector organisations
  • Employee advocacy programs

Why choose Willow

  • Hands-on social media coaching
  • Flawless LinkedIn tagging
  • Extensive in-app inspiration and guidance

Why choose

Agorapulse

  • Unified inbox to manage comments, mentions, or messages across channels.
  • Advanced analytics for engagement and inbox performance.
  • Built-in employee advocacy features for content amplification.
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