Willow
vs.
Planable
Last updated:
December 10, 2025
Willow
Planable
Scheduling
Unlimited social media scheduling without time horizons.
Link tracking for links in social media posts.
Best time to post recommendations.
Schedule posts on 9 platforms with approval flows.
No guidance on best time to post
No link tracking in standard plans.
AI integrations
Custom social media calendars and LinkedIn captions (Willow model).
AI writing assistant and free tools such as a hashtag generator and video script generator.
Analytics
Detailed analytics per channel with clean data visualisation.
Link tracking for links in social media posts.
Export your analytics as a visual pdf.
Top posts, audience insights and in-depth metrics.
No link tracking in standard plans.
Automatic monthly report as PDF.
Content inspiration
Get ideas from newspapers, RSS feeds and keyword monitor in your dashboard.
Best practices and topical calendars for post inspiration.
No features for news or content updates.
No built-in post inspiration. Free AI tools available.
Coaching and support
Monthly or quarterly social media coaching with a dedicated expert.
Extensive guides on social media fundamentals.
Native English and Dutch support during office hours.
No social media coaching.
Free or downloadable reports, guides and playbooks
Support via email.
Pricing
14-day free trial
Monthly plans starting from €100 for 5 channels.
14-day free trial
Monthly plans starting from $39 per workspace (4 pages, unlimited users).
Summary
Best for
Best for
Why choose Willow
Why choose
Planable
Start reaping the benefits of a consistent social media approach
With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.
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