Willow

Willow

Last updated:
December 20, 2025

Willow

Willow

Scheduling

Willow allows for unnlimited social media scheduling without time horizons.
Link tracking is possible for all links that are uploaded to social media posts.
Willow has best time to post recommendations based on years of customer analytics.
Willow user Interface
Willow allows for unnlimited social media scheduling without time horizons.
Willow has best time to post recommendations based on years of customer analytics.
Link tracking is possible for all links that are uploaded to social media posts.
Willow user Interface

AI integrations

Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Elite plan.
Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Elite plan.

Analytics

Detailed analytics per channel with clean data visualisation.
Link tracking is possible for all links that are uploaded to social media posts.
Users can export their analytics as a clean visual pdf.
Detailed analytics per channel with clean data visualisation.
Link tracking is possible for all links that are uploaded to social media posts.
Users can export their analytics as a clean visual pdf.

Content inspiration

Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard.
The platform also includes best practices and topical calendars for post inspiration.
Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard.
The platform also includes best practices and topical calendars for post inspiration.

Coaching and support

Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert.
Willow also provides extensive guides on social media fundamentals.
Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer.
Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert.
Willow also provides extensive guides on social media fundamentals.
Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer.

Pricing

Willow has a 14-day free trial for the social media platform.
The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching. Plans have 20 channels and 5 users.
Willow has a 14-day free trial for the social media platform.
The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching. Plans have 20 channels and 5 users.

Summary

Best for

  • Accountants
  • Consultants
  • HR experts
  • IT companies
  • Lawyers
  • Real estate agents
  • Software companies

Best for

  • Accountants
  • Consultants
  • HR experts
  • IT companies
  • Lawyers
  • Real estate agents
  • Software companies

Why choose Willow

Why choose

Willow

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

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