New in Willow

When you follow a lot of influencers or sources it can be hard to keep track of all of them. Now, you have a much better overview of your influencers. Your dashboard now shows you:

• Which influencers posted new content since last time you checked
• Which influencers you already took a look at
• A blue circle around the influencer indicating that they posted new content

Today we are introducing the Social Health score. We consider this score to be more important than followers or engagement. A high Social Health score means that you post regularly enough and post a good variety of content. Maintaining a high score will eventually lead to growing engagement and reach. It consists of three scores:

Consistency

• Post ahead
• Post regularly on each connected channel

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Content Mix

• Post more categories
• Ensure a good balance between the different categories
• Make sure to pick the right category when you post

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Employee Engagement
Only available if you have employees connected

• Make sure employees post regularly (at least once a month)

Posting directly to Instagram is now a possibility through Willow for single post images and video. Video posts gets on average 2x the engagement of image posts on Instagram. With this update, you can start taking advantage of this opportunity.

We're stoked to announce that starting today you can schedule and post videos to your Linkedin Company Page with Willow! 🎞️

Linkedin & Video - the perfect combo for B2Bs
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Linkedin drives 64% of social traffic to B2B websites. And on Linkedin, videos get shared 20 times more than any other type of content. In short, Linkedin is the holy grail for B2B social media, and video is the king of content. You do the math. 📈

Some limitations...
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Currently Linkedin doesn't allow third party apps to schedule videos to Linkedin Profiles. But you can still post and schedule videos to your Linkedin Company Pages with Willow!

Try it out now!

You can now easily provide colleagues with a login for Willow, via Settings (top right) > Team members.

‍Employee engagement is a hidden gem

Your employees are your biggest asset. Even if they have 200 connections on Linkedin and you connect 5 of them to your Willow, you can potentially reach and engage 1000 more people.It can also be incredibly useful when you have a new team member and you want to let them use the content, scheduling, and the expertise on the Willow platform.

Start adding team members!

We just went ahead and added 20 more Topics to our content hub!

We've got you covered

No matter what B2B industry you're in, we've got fresh and trending content available for you to share with your audience. Use your personalized content to share industry updates, tips & tricks, and more with your audience on social media. With Willow, you never run out of content. 😎

• Baby (EN)
• Banking
• Data Science (EN)

• E-commerce
• E-learning (EN)
• 
Website Design (EN)
• Virtual Reality
• Bots
• ADHD (EN)
• Blogging (EN)
• Food Technology (EN)
• Influencer Marketing
• Learning Disabilities (EN)
• Telco
• Woman’s Health (EN)
• Commercial Law (NL)
• Corporate Governance
• Criminal Law (NL)
• Public Speaking (EN)
• HR Technology (NL)

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