15 + 1 Actionable Tips to Enhance Your LinkedIn Reach

15 + 1 Actionable Tips to Maximise Your Reach on LinkedIn

Create the Right Content Mix

A diverse content mix helps you reach different segments of your audience. Rotate between text posts, blogs, videos, polls, and documents. Longer text, video, and document posts perform particularly well because they increase dwell time (the amount of time users spend with your post). More clicks on “See More” means better engagement and reach.

Personal content is especially powerful. Sharing your experiences, insights, and stories fosters stronger connections.

📚 Want more on building an engaging content mix? Check out our guide to content strategy.

1. Comment consistently before and after you post

LinkedIn is not a publishing platform. It is a distribution engine.

The algorithm rewards people who are already active in conversations. When you comment regularly, you train the algorithm to associate your profile with engagement.

Research from LinkedIn engineering shows that early engagement signals determine how widely a post is distributed in the first and second degree network (see LinkedIn’s official engineering blog).

If you only show up when you post, your reach will suffer.

Make commenting a daily habit.

• Comment on five to ten relevant posts every weekday.
• Focus on people in your niche or ideal client profile.
• Prioritise posts that are already gaining traction.

2. Optimise the first two hours after publishing

The first 120 minutes matter most.

LinkedIn distributes content in waves. If your post performs well in the first wave, it moves to a broader audience. If not, it stalls.

Multiple social media studies estimate that strong early engagement can increase total reach by 15 to 25 percent.

To maximise this window:

• Respond to every comment within the first hour.
• Ask a clear question in your post to trigger replies.
• Stay active on the platform after posting.

Avoid scheduling and disappearing.

3. Do not comment on your own post immediately

Many people comment first to “boost” their post.

This often backfires.

When you comment immediately after posting, LinkedIn may interpret the interaction as low-quality engagement. Some social data analysts report a potential drop in distribution of up to 20 percent when creators comment first without external engagement.

A better approach:

• Wait for external comments first.
• Reply meaningfully to others before adding additional context.
• Add clarifications later if needed.

4. Write comments that add real value

One-word comments do not help.

Comments like “Great post” or “Agree” do not extend conversation. They do not trigger meaningful replies. And they signal low-value engagement.

The LinkedIn algorithm evaluates comment quality, not just quantity.

High-value comments:

• Add a different perspective.
• Share a short experience.
• Ask a follow-up question.
• Add supporting data or an example.

For example:

Instead of “Interesting take.”

Write:
“I’ve seen the opposite in SaaS. Longer posts with clear structure tend to outperform short hooks. Have you tested this across industries?”

That keeps the thread alive.

5. Aim for four posts per week

Consistency matters more than intensity.

Posting fewer than once per week limits learning. Posting more than once per day splits reach.

Many LinkedIn performance studies show that posting between three and five times per week produces the strongest average reach for B2B creators.

Practical guidance:

• Aim for four posts per week.
• Avoid more than eight posts per week.
• Avoid multiple posts within 24 hours.

If you post twice in one day, LinkedIn often distributes both to smaller audiences.

6. Post when your audience is active

Timing does not override content quality. But it affects early momentum.

Most B2B data suggests:

• Tuesday and Thursday perform strongest.
• Saturday often performs well due to lower competition.
• Early morning between 08:00 and 10:00 is optimal for many industries.

However, the only reliable benchmark is your own data and in second place, our best time suggestions.

7. Avoid posting multiple times in one day

LinkedIn does not reward volume.

If you publish two posts in 24 hours:

• Your reach is often divided.
• Engagement gets diluted.
• You compete with yourself.

Focus on one strong post per day.

8. Tag strategically, not emotionally

Tagging increases visibility only if the tagged person engages.

When they comment, reach can increase by 10 to 15 percent due to second-degree exposure.

When they ignore it, your post may stall.

Tagging rules:

• Only tag people who are likely to respond.
• Always make the tag relevant to the content.
• Avoid mass tagging.

9. Tag in the comments when uncertain

If you want to reduce risk:

Tag in the comments instead of the main post.

But do not do it as the first comment.

Wait for organic interaction first.

This avoids the algorithm interpreting the tag as artificial amplification.

10. Fully optimise your company page

A complete LinkedIn company page signals credibility.

According to LinkedIn, fully completed company pages receive significantly more views than incomplete ones.

Make sure you:

• Fill every section.
• Use keywords in your description.
• Upload a clear banner image.
• Post consistently.

11. Encourage employees to comment, not just share

Employee advocacy is powerful.

But sharing alone has limited impact.

When employees comment on company posts:

• It keeps the original post alive.
• It pushes the post into second-degree networks.
• It increases conversation depth.

Engagement through comments can be several times more impactful than passive resharing.

12. Comment as your company page

Most brands only post.

Few brands engage.

Commenting as a company on relevant industry posts increases visibility and authority.

But only if:

• The comment adds insight.
• It avoids sales language.
• It contributes to discussion.

This builds brand recognition over time.

13. Mix formats to avoid algorithm fatigue

LinkedIn does not favour only one format.

Text posts often drive discussion.
Carousels increase dwell time.
Native video can boost engagement when done well.

Rotate between:

• Text posts.
• Carousels.
• Short videos.
• Polls.

14. Focus on conversation, not impressions

High impressions without comments limit distribution.

LinkedIn prioritises meaningful interactions.

Design posts that invite replies.

Examples:

• Ask specific questions.
• Share a contrarian opinion.
• Invite people to disagree.

15. Track and adjust based on data

Do not rely on assumptions.

Track:

• Engagement rate.
• Comments per post.
• Reach trends by day.
• Format performance.

Then double down on what works.

Analytics should guide frequency, timing, and format decisions.

📚 Avoid the most common pitfalls with our guide on Company Page mistakes.

Handle external links wisely

External links are tricky: they can cut your reach by at least 50%, and the more links you include, the worse it gets. But links still matter for driving traffic.

The best approach? Place the link directly in your caption. Yes, it may slightly reduce reach, but if you apply the other algorithm-friendly tips, you can still achieve strong engagement.

Final thoughts on boosting your reach

The LinkedIn algorithm may shift constantly, but the fundamentals remain the same: create valuable, diverse content, engage consistently, and post at the right time. Do that, and you’ll keep your posts visible, your network engaged, and your brand top of mind.