15 + 1 Actionable Tips to Enhance Your LinkedIn Reach

15 + 1 Actionable Tips to Maximise Your Reach on LinkedIn

Create the Right Content Mix

A diverse content mix helps you reach different segments of your audience. Rotate between text posts, blogs, videos, polls, and documents. Longer text, video, and document posts perform particularly well because they increase dwell time (the amount of time users spend with your post). More clicks on “See More” means better engagement and reach.

Personal content is especially powerful. Sharing your experiences, insights, and stories fosters stronger connections.

📚 Want more on building an engaging content mix? Check out our guide to content strategy.

Interact to boost engagement

Content without conversation falls flat. Engagement fuels visibility, so make interaction a habit:

1. Comment on others’ content regularly. The more you engage, the more engagement you’ll receive.
2. Within the first two hours of posting, aim for comments. Quick responses can boost reach by 15–20%.
3. Avoid being the first to comment on your own post — it can reduce reach by up to 20%.
4. Add value in your comments. Short replies under five words are far less effective.

Post at the right frequency and time

Consistency matters, but so does timing:

1. Aim for around four posts per week. Fewer than one or more than eight can cut reach by nearly 30%.
2. Don’t post multiple times in 24 hours — LinkedIn splits reach across your posts.
3. Best days: Tuesday, Thursday, Saturday.
4. Best time: between 08:00 and 10:00.

Use tagging strategically

Tagging can amplify reach, but only when done well:

1. If tagged people comment, expect a 10–15% reach boost.
2. If they don’t engage, it can hurt your post.
3. A safe option is to tag in the comments (but not the first comment), which won’t reduce reach.

Leverage your company page

A company page is more than a brochure. Done right, it can expand your reach and authority:

1. Complete your company profile fully for up to a 20% reach boost.
2. Encourage employees to comment on company posts rather than sharing them — it has eight times more impact.
3. Comment as a company on relevant posts, always adding value.
4. Keep the content mix varied: blogs, videos, presentations, and updates.

📚 Avoid the most common pitfalls with our guide on Company Page mistakes.

Handle external links wisely

External links are tricky: they can cut your reach by at least 50%, and the more links you include, the worse it gets. But links still matter for driving traffic.

The best approach? Place the link directly in your caption. Yes, it may slightly reduce reach, but if you apply the other algorithm-friendly tips, you can still achieve strong engagement.

Final thoughts on boosting your reach

The LinkedIn algorithm may shift constantly, but the fundamentals remain the same: create valuable, diverse content, engage consistently, and post at the right time. Do that, and you’ll keep your posts visible, your network engaged, and your brand top of mind.